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The Metaconomy with Matt Garrepy

Since Facebook changed its corporate name to Meta, there’s been an increased interest in the metaverse. Our guest this week is Matt Garrepy, Chief Digital Officer of Solodev, a cloud services company headquartered in Orlando. Matt explains some of the technologies that underpin virtual worlds like Decentraland and discusses why they could become primary channels for consumer engagement and transactions. Matt also forecasts future roles for NFTs in retail and brand marketing.

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The Creator Economy with Nick Wolny

The creator economy is disrupting advertising, and provides many creators with a viable alternative to traditional employment. Guest Nick Wolny is a prolific writer and the founder of Camp Wordsmith, a business and writing incubator for entrepreneurs. Nick offers advice for anyone considering becoming an independent creator, and explains why creative content side hustles have been embraced among Gen Z. Nick also shares his views on artificial intelligence-based writing tools.

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Marketing News Roundup

In this week’s episode: KFC, TikTok, and CVS’s media network are topics of conversation in full service marketing agency Bigeye’s podcast roundup of adland news. IN CLEAR FOCUS this week: Lively debate among members of Bigeye’s team sharing their takes on marketing news that made the headlines. Tim McCormack, VP of Media and Analytics, dissects …

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Podcast Marketing: How to Create Branded Podcasts That Connect

As a content marketing agency or business, don’t overlook the power of podcast marketing to meaningfully connect with your market. As a business or content marketing agency, have you overlooked the potential of podcast marketing? Even though this might first appear like a niche tactic, you should know this audio-only kind of content has blossomed …

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How to Find Success on Shopify

Shopify, one of the world’s fastest-growing e-commerce platforms, is growing at such a rapid rate that it’s projected to overtake eBay as the second-largest e-commerce platform in 2020, according to CNBC. While that kind of growth offers massive opportunity for Shopify retailers, it’s also quickly becoming a much more competitive space. Shopify now has more than 1 million merchants …

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The US Pet Food Industry

Debbie Phillips-Donaldson, editor-in-chief of Petfood Industry magazine, explains new innovations in the pet product industry. In Clear Focus this week: industry innovations in pet food, packaging, and pet product marketing. Debbie Phillips-Donaldson, editor-in-chief of Petfood Industry magazine, explains what’s new and notable in the world of pet care. In this episode, we learn about emerging …

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How Pier 1 Increased Consumer Response Through Data Strategy

It’s time for a more data-driven approach, so let display advertising services take the wheel of your marketing strategy. Here’s an astonishing statistic: CMOs spend 20% of their budgets on creative, yet 71% of them don’t believe creative actually drives results. It’s a statistic that points to a much larger crisis of confidence within the marketing realm. …

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How to Effectively Optimize Your Credit Union Marketing

Similar to that of banks and financing in general, the key to credit union marketing is to always be human and treat your consumers the same. Anyone looking to craft an effective credit union marketing plan first needs to understand the institutions themselves. So, let’s go over what sets credit unions apart from banks. Every …

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