March 3, 2015 by Justin Ramb in Consumer Goods Marketing

Betting On Impulse: The Science of Retail Visual Merchandising and Consumer Behavior

visual merchandising in a retail store

Considering the prevalence (and incredible convenience) of online retail outlets such as Amazon, it’s no surprise that these channels are gaining popularity. In fact, a whopping 75% of shoppers research products online prior to completing a purchase, causing retailers with brick and mortar shops to grow increasingly creative – with even more compelling offers – in…

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February 3, 2015 by Justin Ramb in Advertising and Marketing

3 Common Advertising Myths Debunked


Fact versus fiction. Fairytale versus reality. With an influx of industry buzzwords, tales of lore, and books, blogs, and the like, all speaking to the virtues of best achieving your marketing goals and objectives, how do you siphon out the true misnomers? There are most certainly plenty of these truths that abound on advertising industry websites and…

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December 18, 2014 by Justin Ramb in Advertising and Marketing

Transmedia Storytelling: 7 Effective Ways To Share Your Brand’s Unique Story

14-BIG-025-BIGEYE_Transmedia Story Telling_Final

In marketing, “storytelling” is a trendy buzzword. Marketers have oft proclaimed the benefits of placing much of their advertising-driven focus on telling a compelling “story,” but what is actually represented by the story itself may be a bit hazy. That’s where the marketers at your favorite marketing agency in Orlando come in – we’ll help…

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June 24, 2014 by Justin Ramb in Advertising and Marketing

How to Reach A Luxury Customer

How to Reach A Luxury Customer

When you think of a luxury consumer, what comes to mind? Is it a young tech millionaire? A wealthy housewife? Someone living off of a family trust fund?  At our Orlando marketing agency, we believe that if you’re dealing in luxury goods or services, it’s important to have a deep understanding of your customers –…

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