March 26, 2015 by Sandra Marshall in Branding

Marketing Brand Culture: Ain’t That a Kick!

Marketing Brand Culture

You can dance if you want to. And if you’re a football player – make that fùtbol (better known as soccer in America), Spanish magazine, Libero, will actually make you get up and tap your toes in your cleats. In an effort to better emphasize marketing the brand’s “Culture” section of their sports magazine, the publication creatively turned soccer…

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March 24, 2015 by Megan Bobiak in Consumer Goods Marketing

Product Differentiation: 3 Tips for Developing Captivating Retail Consumer Packaged Goods Designs

Differentiation and Retail Consumer Goods Package Design

With great packaging, comes great power. We may have butchered the Spiderman quote just a bit, however when referring to retail consumer packaged goods design, these truly are wise words for a brand to live by. When analyzing consumer behavior, and contemplating the all-important psychology behind a buying decision, it might seem relatively obvious, but prospective…

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March 17, 2015 by Shelby Hughes in Advertising and Marketing

Practically Perfect Packaging: Our Favorite Brands and Iconic Retail Consumer Goods Package Design

Iconic retail consumer goods package design

Ever taken a moment to really think about the goods and service we use everyday? How about the retail consumer goods package design of the products we embrace most frequently? If you haven’t guessed it, we are a highly visual and emotional species. It’s a hugely interesting exercise to contemplate why we’re driven to make certain…

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March 12, 2015 by Megan Bobiak in Advertising and Marketing

Looking Through the BIGEYE Lens: The Invaluable Retail Visual Merchandising Agency Partnership

The invaluable retail visual merchandising retlationship

Consumer spending habits – what truly drives behavior? We’re not talking about simply coercing prospective shoppers into your store, we all know (as does your bottom line) that at the end of the day, it involves so much more than the simple volume of foot traffic. Truth be told, we ALL want to compel consumers to actually transact business, which comes down…

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March 10, 2015 by Wágner dos Santos in BIGEYE Awards

BIGEYE Wins Two Gold and Eight Silver 2015 American Advertising Awards

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ORLANDO, Fla. – March 10, 2015 – BIGEYE, a fully integrated advertising agency based in Orlando, Florida, was honored with two gold and eight silver 2015 American Advertising Awards, formerly the ADDY® Awards, at the recent American Advertising Federation-Orlando American Advertising Awards Gala held in the DeVos Family Room at the new Dr. Phillips Center…

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