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Influence the Influencer

Influencer Marketing

At our Orlando marketing agency, we believe influencer marketing can be a valuable part of any company’s marketing strategy. Influencers have the power to be “in the know” about what’s cool and interesting; something about who they are attracts others to them, which can result in an increased brand following. Many times, these influencers can…

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Online Reputation Management in the Bank Industry

Online Reputation Management for Banks

Social media is an important channel of interactive, two-way messaging for many industries, and banking and financial institutions stand to greatly benefit from using this medium to help distribute information. Although social media outlets provide opportunities for banks to engage with current and potential customers, there are also obstacles that banks must overcome to implement…

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Create a Winning Content Game Plan

Content Strategy

In an era of never-ending content, it’s hard for companies to compete without numerous audience touch points to help generate interest in their business. However, some of the top businesses have learned to navigate this digital terrain effectively by emphasizing content. Think of sites as varied as LinkedIn, BuzzFeed and Moz. The marketers at each…

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How Digitization is Eliminating the Need for Brick-and-Mortar Banks

Banks Going Digital

Living in a digital age, we are privy to the technological shifts that are occurring on an everyday basis. Almost everything we do requires some assistance from high-powered technology, including handling our finances. The days of the brick-and-mortar bank location seem to be numbered, with many banking locations shutting down in favor of investing more…

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