IN CLEAR FOCUS: Nick Valenti, CEO of NYC and San Diego-based agency Mādin, shares successful marketing strategies for bringing European sports to American audiences. Nick discusses launching San Diego FC without traditional brand assets and reveals how their Chrome Ball Tour unified 18 cities. Nick also reveals the strategy behind the “Sensory Overload” campaign for …
IN CLEAR FOCUS: Tom Woodnutt of Feeling Mutual discusses the evolution of online qualitative research. Tom explains how asynchronous methods yield authentic insights by allowing participants to share in real-world contexts without the social pressure of focus groups. He explores maintaining engagement, AI’s impact on research, and the “qual at scale” trend. While embracing AI …
IN CLEAR FOCUS: Strategic foresight consultants Scott Smith and Susan Cox-Smith discuss Foom, an immersive strategic simulation for exploring AI futures. Unlike static scenario planning, Foom creates environments where teams experience real-time consequences of decisions. As participants navigate progress toward Artificial General Intelligence, this “escape room for strategy” reveals insights about decision-making, coalition-building, and managing …
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IN CLEAR FOCUS: Emeric Ernoult, the CEO of Agorapulse, discusses social media management. From pioneering the first social inbox to developing ROI tracking tools, Emeric shares insights on measuring social media effectiveness, leveraging employee advocacy, and achieving 4-10x reach through strategic content distribution. Learn how this bootstrapped company grew to $20M+ revenue, helping brands streamline …
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IN CLEAR FOCUS: Alan Barker, author of “The Complete Copywriter,” explores the evolving craft of copywriting. Alan shares four core competencies: curiosity, mental mobility, design thinking, and objectivity. He distinguishes between copy, which sells, and content, which informs. He discusses managing creative risk and emphasizes customer-focused conversations over interruption marketing. Hear why human imagination gives …
IN CLEAR FOCUS: Satej Sirur, CEO of Rocketium, discusses how AI is transforming creative operations for brands like Amazon and Walmart. Satej explains how Rocketium combines creative automation, brand governance, and analytics to streamline content production while maintaining brand consistency. Satej also shares insights on using AI to improve creative workflows, how performance analytics reveal …
IN CLEAR FOCUS: Andrew Geoghegan, CMO at William Grant & Sons and author of the new book”Effective Brand Building,” shares frameworks for brand growth. Andrew explains why consumers don’t care about brands, the importance of organizational awareness, his 6C’s audit approach, and strategies for different brand stages. Using case studies, he illustrates principles for balancing …
IN CLEAR FOCUS: Mona Kinal, CMO at G2A.com, discusses digital entertainment marketing. She shares the strategy behind G2A’s evolution from gaming to a broader marketplace and the use of the Explorer and the Caregiver archetypes in brand communications. Mona discusses the uses of AI at G2A.com, key partnerships, and combining traditional media with innovative channels. …
IN CLEAR FOCUS: Lisa Avvocato, VP at Sama, explores AI in retail and how it’s reshaping customer experiences. She outlines five key areas where AI drives revenue and cuts costs: personalized recommendations, search relevance, virtual fitting rooms, inventory management, and AI agents. Lisa contrasts luxury retailers Nordstrom and Bloomingdale’s with Amazon, emphasizing brand-aligned implementation. Hear …
IN CLEAR FOCUS: This week’s guest, Corey Morris, the CEO of Voltage and author of “The Digital Marketing Success Plan,” discusses his START planning framework for effective digital marketing. Corey explains why strategy must precede tactics, the dangers of “checklist SEO,” and how to connect marketing metrics to business outcomes. He shares insights on AI’s …
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