Chances are good that you’ve used Siri, Alexa, or a similar AI voice assistant over the recent months or years, but have you stopped to consider the tremendous potential of voice marketing? Leveraging the power of voice user interfaces such as Apple Siri, Amazon Alexa, and Google Assistant, voice marketing is poised the become the …
Will 2020 Be the Breakout Year for Voice Marketing? Read More »
If you’re looking for motion graphics that bounce, pop, and just work, you could do worse than to draw inspiration from Richard Simmons. When someone says “motion graphics,” the campy exercise guru Richard Simmons may not be the first thing to pop into your mind. But when it comes to finding motion graphics that work, …
Why Richard Simmons Would Love Our Motion Graphics Work Read More »
Daniel Burstein of MECLABS Institute discusses adopting a customer-centric mindset and the growing adoption of smart devices will impact digital consumerism on IN CLEAR FOCUS. IN CLEAR FOCUS this week: modeling the consumer mind with Daniel Burstein of MECLABS Institute. Focused on understanding online behaviors, Daniel walks us through the Institute’s patented conversion heuristic and …
If you are looking for the very best video production services for the money, pay close attention to these five essential tips. In today’s media-saturated consumer marketplace, no one can dispute the awesome power of an effective video marketing campaign. But if you truly want to stand out from your closest competitors (or even if …
As high-tech digital analytics continues to rule the virtual marketing world, don’t forget to collect real-world marketing data including the valuable information gleaned from packaging design testing. Make no mistake: product packaging is integral to product sales. In fact, a recent study by the leading corrugated packaging company WestRock determined that more than four out of five …
In the copywriting world and elsewhere, the question remains: to use the Oxford comma or to eliminate it? Otherwise known as the serial comma, the Oxford comma remains a subject of considerable debate in multiple public and private circles. This notorious punctuation mark is succinctly defined by the Oxford University-affiliated Lexico as “an optional comma before the …
Influencer marketing continues to grow at an extraordinary rate. Yet the field is on the verge of an even greater transformation. Here’s why. Influencer marketing as a general concept stretches back to early 20th century consumer advertising, when athletes, actors and astronauts were turned into pitchmen extraordinaire. Yet influencer marketing in the modern sense has been around for little …
Is Influencer Marketing Finally Out of Its Infancy? Read More »
Bigeye’s Senior Strategist, Dana Cassell, examines the business of identifying, analyzing, and predicting trends in consumer culture on IN CLEAR FOCUS. IN CLEAR FOCUS this week: consumer trends. Bigeye’s Senior Strategist, Dana Cassell, examines the business of identifying, analyzing, and predicting trends in consumer culture. We discuss Data Abundance and Ungendering – two trends identified …
Before you can present a cohesive brand image that allows your company to communicate with a singular brand voice, you must determine and develop your company’s unique brand identity. Even seasoned business leaders and marketing professionals can get a bit lost when it comes to the complexities of branding methodology and contingent content marketing processes. …
Effectively measure how customers perceive your brand by leveraging the power of these five essential perception research methods. Like beauty, brand perception is most decidedly in the eye of the beholder. As Forbes Magazine succinctly puts it, “Brands are not just what they say they are. Brands are what consumers say they are. A brand’s true identity …
