Bamboozled with Richard Bambrick
Richard Bambrick of Bamboozled discusses evidence-based marketing strategies, distinctive brand asset testing, and unique methods of measuring brand health.
Audience Analysis
Martin Oxley of buzzback
Martin Oxley, managing director of buzzback, discusses the ever-evolving world of consumer market research and how Dolly Parton inspired a playlist for ESOMAR.
Better Brand Health with Jenni Romaniuk (Part 2)
Listen in to the second part of our conversation with Jenni Romaniuk about her book, Better Brand Health: Measures And Metrics For A ‘How Brands Grow’ World.
Better Brand Health with Jenni Romaniuk
Jenni Romaniuk, Associate Director of the Ehrenberg-Bass Institute, discusses her book, Better Brand Health: Measures And Metrics For A ‘How Brands Grow’ World.
Purposeful Brands with Sandy Skees
How Purposeful Brands align marketing comms and company operations to foster positive environmental and social outcomes. Get 25% off: BIGEYE25 on KoganPage.com.
Coverings 2023
Inside Coverings 2023, the largest tile and stone trade show in North America. Recorded during the event, host Adrian Tennant is joined by three guests to discuss the latest trends, innovations, and technologies in the tile and stone industry, Bigeye’s role in creating marketing materials for Coverings, and how attending the event benefits designers such …
Using Semiotics in Marketing, 2nd Edition with Dr. Rachel Lawes
Learn how Using Semiotics in Marketing takes readers from problem identification to insight in a self-contained course. Get 25% off: BIGEYE25 on KoganPage.com.
Bigeye’s National Pet Owners Study: Part 2
Results from Bigeye’s new 2023 US Pet Owners Study reveal over one-half follow pet influencers. Access our pet marketing data at bigeyagency.com/pets-23
Bigeye’s 2023 US Pet Owners Study
Results from Bigeye’s new 2023 US Pet Owners Study reveal 97 percent consider their pets to be family members. What are the implications for pet care marketing?
Using Mobile Ethnography for Consumer Insights with David Kaye
Expert Dave Kaye talks about his love for qualitative research. Dave discusses his mobile-based ethnographic research platform, Field Notes, which allows researchers to capture consumers’ lives through their smartphones using video, photos, text, and screen recording features. We also explore some case studies and talk about how Dave’s business, Peek Content, guarantees high-quality videos for …
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