Some people may picture assisted living or skilled nursing facilities when considering senior living communities. However, a new trend has emerged that appeals to younger and healthier members of the aging population. This group doesn’t consider itself frail or elderly. Thus, they don’t need the assistance or supervision that assisted living or nursing homes offer. …
Why Are Active Senior Communities Booming in Popularity? Read More »
Robert Rose discusses ideas in his new book, “Content Marketing Strategy” – from team structure to communications, and why thinking like a media company matters.
Market research leaders Holland Martini and Maria Vorovich of GoodQues reveal unorthodox approaches to developing creative briefs with emotional intelligence.
Market research leaders Holland Martini and Maria Vorovich of GoodQues reveal unorthodox approaches to developing creative briefs with emotional intelligence.
Prospective tenants can help inform housing choices by looking at overall and seasonal rent trends. Just as important, property managers and owners should look for trends that help them develop data-driven forecasts to inform business decisions. While many factors can impact rental prices and vacancy rates, the calculation usually depends upon forecasting supply and demand. …
The Important Trending Aspects for Multifamily Living Read More »
Jessica Pierce discusses dog ownership, pet care marketing, and ethics. Learn the ‘3 C’s’ for human-dog bonds. A must-listen for pet product marketing teams.
Pepper Miller, the author of “Let Me Explain Black Again,” discusses multicultural marketing, understanding Black identity, and nuanced Black consumer insights.
Bigeye’s 2023 US Pet Owners Study reveals that 97 percent consider their pets to be family members. What are the implications for pet care marketing?
Bill Forelli of Lumen Research shares his insights about attention measurement and how advertisers can develop effective creative and plan media efficiently.
Multicultural marketing expert and CEO of Blended Collective, Lydia Michael, discusses her new book, Brand Love: Building Strong Consumer-Brand Connections.
