Audience

Exploring the rapid adoption of Artificial Intelligence in marketing, we revisit conversations with recent guests, including Katie King, Renee Hartmann, Nick Wolny, Dave Kaye, Paul Sloane, Rohit Bhargava, and Martin Oxley. Conversations examine the ways in which AI is being used in sales and marketing, retail, consumer research, translation, and content creation with relevant examples and case studies. Links to the books mentioned in this episode are provided in the transcript.

Richard Bambrick of Bamboozled discusses evidence-based marketing strategies, distinctive brand asset testing, and unique methods of measuring brand health.

Martin Oxley, managing director of buzzback, discusses the ever-evolving world of consumer market research and how Dolly Parton inspired a playlist for ESOMAR.

Listen in to the second part of our conversation with Jenni Romaniuk about her book, Better Brand Health: Measures And Metrics For A ‘How Brands Grow’ World.

Jenni Romaniuk, Associate Director of the Ehrenberg-Bass Institute, discusses her book, Better Brand Health: Measures And Metrics For A ‘How Brands Grow’ World.

How Purposeful Brands align marketing comms and company operations to foster positive environmental and social outcomes. Get 25% off: BIGEYE25 on KoganPage.com.

Inside Coverings 2023, the largest tile and stone trade show in North America. Recorded during the event, host Adrian Tennant is joined by three guests to discuss the latest trends, innovations, and technologies in the tile and stone industry, Bigeye’s role in creating marketing materials for Coverings, and how attending the event benefits designers such …

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Learn how Using Semiotics in Marketing takes readers from problem identification to insight in a self-contained course. Get 25% off: BIGEYE25 on KoganPage.com.

Results from Bigeye’s new 2023 US Pet Owners Study reveal over one-half follow pet influencers. Access our pet marketing data at bigeyagency.com/pets-23