Kyle Roof, noted SEO expert and creator of Page Optimizer Pro, discusses the science of SEO. We hear his journey from attorney to SEO innovator, including his “Lorem Ipsum” experiment. Kyle discusses insights from 400+ tests, emphasizing SEO’s mathematical nature and balancing technical optimization with quality content. We examine his testing methods, findings on grammar …
Swag.com co-founder Jeremy Parker has transformed the promotional products industry. We explore his entrepreneurial journey, Swag.com’s growth strategies, and insights on market research and product curation. Jeremy shares how he adapted his marketing approaches and used customer feedback. We also discuss his new venture, Swag.Space, and how Swag.com grew to $40 million in sales. Jeremy …
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In the first episode of our seventeenth season, guest Stefan F. Dieffenbacher discusses innovation strategies for business growth. With 90 percent of innovation initiatives failing, Stefan shares insights from his book, “How To Create Innovation” and introduces us to the UNITE framework. We learn why Stefan favors the Jobs To Be Done approach over traditional …
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Jason Greenwood of Greenwood Consulting discusses B2B e-commerce, highlighting its complexities compared to B2C. He notes many B2B brands lag behind in digital capabilities, facing challenges like outdated data management and internal resistance. Jason shares a case study that illustrates how streamlining processes can improve efficiency. Hear why Jason predicts rapid B2B e-commerce growth, driven …
Tom Burgess, president of SnippMedia, discusses how financial media networks (FMNs) leverage banks’ first-party data to present targeted offers within banking apps, creating unique advertising opportunities. Tom explains SnippMedia’s campaign process and performance metrics, sharing insights on targeting capabilities and A/B testing. He also explores the future of FMNs, encouraging marketers to explore this innovative …
Brett Townsend, SVP of Strategy at Quester and co-author of “Insights on the Brink,” discusses today’s consumer research. He emphasizes the need to evolve beyond academic approaches, improve storytelling, and leverage emotional data. Brett advocates for better collaboration between insights professionals and agency teams, and shares strategies for capturing consumer narratives, integrating System 1 and …
Xenia Muntean, CEO of Planable, discusses effective strategies for streamlining content review and marketing collaboration. She explores common challenges in social media management, the importance of accurate content previews, and effective workflow solutions. Xenia shares insights on entrepreneurship and the integration of AI in marketing tools. Fresh perspectives for marketers, agencies, and aspiring entrepreneurs looking …
Michael Begg, CEO of AMZ Advisers, discusses effective strategies for launching and scaling brands on Amazon. He explores common challenges brands face, the importance of setting appropriate budgets for advertising, and effective pricing strategies. Mike shares insights on international expansion, particularly into Latin American markets, and the complexities of multi-platform e-commerce. The episode offers valuable …
Greg Brooks, CMO at SearchTides, explores SEO’s future in the AI era. He discusses evolving strategies, AI’s impact on content and search, and the importance of expert-driven material. We examine e-commerce SEO challenges, social search trends, and the rise of AI-powered small firms. Greg also offers fresh insights on adapting to algorithm changes and using …
Precision targeting is paramount in the constantly evolving landscape of advertising. As technology advances, attention spans are fleeting. Gone are the days of one-size-fits-all marketing strategies. Customers are looking for brands whose values align with their own, complete with personalization. Brand success depends on connecting with your ideal customer base in a personalized way. How …
