FinTech

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4 Innovative Banking Moves Bank Marketers Can Admire

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In an age of aggressive fintech marketing and consumer uncertainly, banks need to work harder to deliver innovative solutions and marketing messages. Tight budgets, changing consumer behavior, disrupted markets, and fierce competition from aggressive fintech marketing companies forced rapid transformation across the financial industry. Of course, the coronavirus pandemic encouraged banking to accelerate some of …

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How Fintech Marketing Turns the Unbanked into Bank Customers

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Banks have an opportunity to grow by serving millions of unbanked and underbanked people. Get fintech marketing insights to the unbanked and learn how to attract them. In 2017, the FDIC ran their last survey of unbanked and underbanked Americans. Unbanked refers to the 8.4 million American households that do not rely upon banks or credit unions at all. This …

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What Cryptocurrency Means for the Conventional Banking Sector

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Bitcoin is disrupting the banking sector by creating enormous interest among institutional investors, creating a need for smart FinTech strategy for brands. 2018 was a tough year in the cryptocurrency space, as the value of Bitcoin tumbled from $20,000 to below $4,000. 2019, however, has been a different story, with the market rebounding and cryptocurrencies …

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Creative Marketing Ideas for FinTech Companies

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The FinTech space is responsible for some of the most exciting tech innovations in recent years. But has their marketing been as compelling and innovative? The FinTech space has given us an extraordinary number of new products and services.  Square has changed the way we pay for meals, goods, and services. Venmo allows us to …

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Top Strategies for Credit Union Marketers in 2020

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While credit unions are almost universally admired, many consumers are still unclear on their benefits. Here’s what credit union marketers need to know. Credit union marketing comes with a significant built-in advantage: Most consumers are predisposed to like and trust credit unions. This, in turn, means they are primed for smart marketing and advertising messages.  …

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How a credit union marketing agency can put you one step ahead

How a Credit Union Marketing Agency Can Put You One Step Ahead

Leave a Comment / Banking, Content Marketing, Creative & Production, FinTech, Media & Analytics, Search Engine Optimization, Website Development / By

When most people hear the word “credit union,” they usually don’t rush to their car with enthusiasm for a visit — yet credit unions and banks are important pillars of commerce, stability, and success in most communities.  Just because credit unions play a highly functional role in most people’s day-to-day lives, doesn’t mean your brand …

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Assessing the Future of Mobile Payments and how it will impact you

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If you’ve thumbed through a timely Fortune Magazine article, or visited the publication’s website recently, you might be aware of the company’s marketing stance regarding the use of Apple Pay, a new automated payment feature on the iPhone 6. While paying with a phone is certainly interesting (and is, in fact, already commonplace in countries such …

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How Digitization is Eliminating the Need for Brick and Mortar Banks

Does the Need Still Exist for Brick-and-Mortar Banks?

Leave a Comment / Banking, Direct-To-Consumer, Direct-to-Consumer Clothing, DTC Furniture, DTC Marketing, FinTech / By

Living in a digital age, we are privy to the technological shifts that are occurring on an everyday basis. Almost everything we do requires some assistance from high-powered technology, including handling our finances. The days of the brick-and-mortar bank location seem to be numbered, with many banking locations shutting down in favor of investing more …

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