Precision targeting is paramount in the constantly evolving landscape of advertising. As technology advances, attention spans are fleeting. Gone are the days of one-size-fits-all marketing strategies. Customers are looking for brands whose values align with their own, complete with personalization. Brand success depends on connecting with your ideal customer base in a personalized way. How …
In an age where digital presence dictates market success, Performance Max for Marketplaces emerges as a transformative tool for commerce, retail, and Direct-to-Consumer (DTC) brands. This feature from Google allows businesses to leverage marketplace platforms to expand their reach and escalate their sales, all without the prerequisite of having their own website or Google Merchant Center account. …
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Marketing collateral gives property owners the means to communicate their brand messages and provide more information to potential customers. Think of print pieces like business cards, brochures, and floor plans. In contrast, digital collateral puts this messaging online, casting a much larger net than passing out flyers or face-to-face appointments with each prospect. The Value of Digital Collateral for Multifamily Housing Zillow found that …
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Even multifamily apartment complexes in high-demand areas generally experience lots of competition. Indeed, these complexes often offer similar rental rates, apartment sizes, and standard amenities. Savvy property managers can consider offering valuable and less-common amenities to stand out from the crowd of cookie-cutter apartments. Valuable amenities mean a complex doesn’t have to compete by price and may even have a chance to earn extra …
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Some people may picture assisted living or skilled nursing facilities when considering senior living communities. However, a new trend has emerged that appeals to younger and healthier members of the aging population. This group doesn’t consider itself frail or elderly. Thus, they don’t need the assistance or supervision that assisted living or nursing homes offer. …
Why Are Active Senior Communities Booming in Popularity? Read More »
Prospective tenants can help inform housing choices by looking at overall and seasonal rent trends. Just as important, property managers and owners should look for trends that help them develop data-driven forecasts to inform business decisions. While many factors can impact rental prices and vacancy rates, the calculation usually depends upon forecasting supply and demand. …
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Targeted marketing benefits businesses and the customers they want to reach. Marketers enjoy greater efficiency and higher ROIs. Thus, even smaller organizations can punch above their weight class to capture the attention of competitive markets, even when faced with more established competitors. In turn, customers receive the right messages at the right time, increasing the chance of …
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May 2, 2023 BIGEYE www.bigeyeagency.com 407-839-8599 newbiz@bigeyeagency.com Orlando, FL – BIGEYE, one of the leading marketing and advertising agencies in Florida, announces the release of their new 2023 National Pet Owners Study. The study, conducted in late summer 2022, aimed to gain insights into the behavior and attitudes of pet owners across the country. The …
Why should marketers make time to perform a social media audit? In general, any marketing activity that replaces guesswork with relevant data should provide opportunities to improve ROI. To answer this question, it also helps to understand the increasing importance of social media marketing for growing businesses. According to data collected by Sprout Social in …
How to Conduct a Quick Social Media Audit on Your Website Read More »
Research suggests that consumers make most purchase decisions for consumer packaged goods while they’re out shopping. Imagine customers viewing similar products from various brands on store shelves or in an eCommerce shop. Brand packaging that attracts attention and engages interest can significantly influence shopping choices. Customers can’t open boxes, bottles, and jars in the store …
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