Environments Archives

Environmental Branding: Brand Design Goes Beyond Colors and Fonts

Leave a Comment / Branding, Environments, Insights / By bigeyeuser

An environmental branding agency turns physical space into a positive experience for customers and employees, thus enhancing experience and connections. Discussions about branding tend to focus upon the graphics, colors, and fonts used in packaging and advertising. After all, these contact points might create that all-important first impression — or sometimes, even the only impression. …

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How to Create Environmental Branding for a Bank

Leave a Comment / Banking, Branding, Environments, Marketing/Business / By bigeyeuser

If you’re not embracing environmental branding for your financial institution, you’re missing out on a key piece of the overall marketing puzzle. Companies in the retail sector have long leveraged the power of the branded environment (incorporating an organization’s brand and the distinctive characteristics of that brand into the interior and/or exterior design of its …

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The Secret to Brand Placement? Location, Location, Location.

Leave a Comment / Branding, Environments, Marketing/Business, Media & Analytics, Media Planning and Buying / By bigeyeuser

It’s imperative to place your brand in the proper locations to reach the right people, in the right place, at the right time through a media buying agency. What does selling real estate and using media to sell your brand have in common? It’s all about one thing: Location, location, location. You don’t have to work for a …

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Tis the season… Or is it? How does seasonality impact your brand

Leave a Comment / Branding, Environments / By bigeyeuser

Depending on the type of industry you’re in, market seasonality can feel like a blessing or a curse. For hotel owners and hospitality leaders, seasonal winter slumps can force hotels to deeply discount their room rates and lead customers to expect lower prices year round. On the flip side, many consumer packaged goods and retail …

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How to spend your Q3 and Q4 retail marketing dollars

Leave a Comment / Audience, Audience Segmentation, Branding, Content Marketing, Conversion Optimization, Creative & Production, Digital Targeting Services, Environments, Implementation, Media & Analytics, Strategy & Positioning, Website Development / By bigeyeuser

Whether making a last minute push to meet year-end numbers or simply subscribing to the reality of “use it or lose it,” most retailers pick up the pace when it comes to their Q3 and Q4 marketing methods. Wondering how to aim for and achieve the best possible results? Consider these seven proven ways to …

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It’s all about Marketing brand culture: Ain’t that a kick!

Leave a Comment / Branding, Environments, Identity / By bigeyeuser

You can dance if you want to. And if you’re a football player – make that fùtbol (better known as soccer in America), Spanish magazine, Libero, will actually make you get up and tap your toes in your cleats. In an effort to better emphasize marketing the brand’s “Culture” section of their sports magazine, the publication creatively turned soccer …

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The science of retail visual merchandising and consumer behavior

Leave a Comment / Branding, Direct-To-Consumer, Direct-to-Consumer Clothing, Environments, Food & Beverage, Identity / By bigeyeuser

Consumer spending habits – what truly drives behavior? We’re not talking about simply coercing prospective shoppers into your store, we all know (as does your bottom line) that at the end of the day, it involves so much more than the simple volume of foot traffic. Truth be told, we ALL want to compel consumers to actually transact business, which comes down …

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Three Personal Branding Tips To Inspire Your Branding

Leave a Comment / Branding, Environments, Identity, Naming & Architecture / By bigeyeuser

It hits all of us at some point – the latent feeling that we’re missing something, lacking inspiration in the work that we’re doing. Maybe it’s because we spent all night up with our sick children, or it might be because we’re burned out on the day-to-day minutia of running a successful business. Even though …

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Attire in the workplace: To suit up or not to suit up

Leave a Comment / Branding, Environments, Identity, Implementation, Marketing/Business / By bigeyeuser

One of the many benefits of employment in the Florida advertising industry (post “Mad Men” era) is that “casual Fridays” apply to nearly every day of the week—as long as clients aren’t scheduled for meetings or visiting the office. Coming from a previous work environment where suits were the norm, this was an adjustment for …

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How to use viral marketing tactics to promote your brand

Leave a Comment / Branding, Content Marketing, Creative & Production, Environments, Insights, Messaging / By bigeyeuser

Viral marketing (also sometimes described as marketing buzz, viral advertising, or buzzwords) can be defined as marketing techniques that use existing networks to spread awareness of a particular brand or service and thus creating a process whereby the existing network is responsible for propagating the marketing message and this can take the form of video …

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