Implementation Archives

WOW Your Customers! With John D. Hanson

Leave a Comment / Audience, Branding, Consumer Insights, Direct-To-Consumer, Implementation, Podcast / By bigeyeuser

This week’s podcast guest offers fresh ideas and insights to generate “customers for life”. Customer service expert and author John D. Hanson explains how to WOW today’s customers, based on extensive research into the practices of industry leaders including Amazon, American Express, Nordstrom, Ritz-Carlton, and others. In an age of increasingly digitized customer service automation, John suggests seven ways that firms can differentiate with service excellence online and offline.

Frequently Asked Questions on Brand Messaging

Leave a Comment / Audience, Audience Analysis, Branding, Identity, Implementation, Marketing/Business, Messaging, Naming & Architecture, Strategy & Positioning / By bigeyeuser

Brand messaging is critical to the health of your business. Here’s a closer look at some of the most commonly asked questions about the subject. Every business owner wants to build deep, long-lasting relationships with customers. Brand messaging is the mechanism by which this is accomplished. Every communication an enterprise engages in should be done with proper …

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Want to Maximize Your Influencer Relationships? Then Go Long

Leave a Comment / Branding, Implementation, Influencer Marketing, Media & Analytics / By bigeyeuser

Fine-tune your influencer relationships with expert brand messaging services to bring your brand voice to a whole new level! Brand messaging services have long evangelized about the power of influencer marketing. Yet in order to maximize the returns brands see on influencer campaigns, it’s important to optimize these relationships. One key factor that many brands overlook in …

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Advice on Social Media Stories from a Brand Positioning Agency

Leave a Comment / Branding, Identity, Implementation, Messaging, Persona Building, Strategy & Positioning / By bigeyeuser

Social stories have only been available for a few years, but as a brand positioning agency, we quickly recognized their marketing potential. Today, our expert storytellers use social stories to put a relatable human face on the clients we work with. Humanizing an organization makes it much easier for potential customers to develop a strong …

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Decoding a Hidden World by Using a Pharmaceutical Naming Agency

Leave a Comment / Audience, Branding, Healthcare, Identity, Implementation, Naming & Architecture, Nutraceuticals, Qualitative Research, Quantitative Research / By bigeyeuser

When is the last time you heard someone ask a pharmacist for a refill on N-methyl-3-phenyl-3-[4- (trifluoromethyl) phenoxy]propan-1-amine? How about fluoxetine? The answer is probably more common than you think. While the scientific and generic names for Prozac aren’t particularly memorable, they do provide a revealing look into the byzantine world of pharmaceutical naming. Many …

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Three brand designs for health no matter what industry you’re in

Leave a Comment / Branding, Implementation / By bigeyeuser

Building a healthy brand starts with bringing together a clear vision and product that fits your customers’ lifestyles. Today, customers are more interested than ever in how products contribute to their overall health and wellness, or the improvement of the world around them, which is why building a robust brand starts with designs for health …

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How to spend your Q3 and Q4 retail marketing dollars

Leave a Comment / Audience, Audience Segmentation, Branding, Content Marketing, Conversion Optimization, Creative & Production, Digital Targeting Services, Environments, Implementation, Media & Analytics, Strategy & Positioning, Website Development / By bigeyeuser

Whether making a last minute push to meet year-end numbers or simply subscribing to the reality of “use it or lose it,” most retailers pick up the pace when it comes to their Q3 and Q4 marketing methods. Wondering how to aim for and achieve the best possible results? Consider these seven proven ways to …

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3 Questions to Ask When Creating Brand Preference in Moms

Leave a Comment / Audience, Audience Analysis, Branding, Identity, Implementation, Messaging / By bigeyeuser

For marketers who are aimed at creating brand preference in moms, it is useful to take a look at the brand itself. You want to attract the right types of moms for the brand, as attracting the wrong type can lead to dilution of brand value. Look at what your brand has to offer the …

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Why Your Brand Should Consider Using App Development

Leave a Comment / Branding, Creative & Production, Implementation, Messaging, Strategy & Positioning, Website Development / By bigeyeuser

It’s a new year, and people around the country are working hard to keep their resolutions. Be it trying to smile more, have more fun or save money for that big vacation, resolutions are typically admirable goals that, if reached, can grant more positivity and joy to a person’s life. At our advertising agency, we …

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Advantage Set How Sports Marketers are Taking Social Media Interaction to the Next Level 1200x600 c default

Sports Marketers Take Social Media Interaction To the Next Level

Leave a Comment / Branding, Direct-To-Consumer, DTC Marketing, Entertainment, Implementation / By bigeyeuser

As tennis fans rush to the doors of the beautiful Louis Armstrong Stadium, set in the backdrop of Flushing, Queens, to see history made at the US Open, tourists and spectators quickly find themselves mesmerized by the humongous US Open Social Wall. The 50-by-8 foot wall is a collage of images, tweets and updates containing …

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