How to define product marketing How do marketers define product marketing? That looks like an easy question about a standard job. Still, many people will offer different answers, and few can provide a succinct definition. For example, many descriptions center on activities before the product launch, but the job of product marketing lasts through the …
The Role of Product Marketing in a Product’s Lifecycle Read More »
Sometimes, authors do a fabulous job of developing characters, and readers feel like they understand a fictional person’s attitudes, motivations, and actions. If they could encounter this person in real life, avid readers believe they know what the character would do or how they’d react in any situation. These lifelike characters engage readers with stories …
The Importance of Developing Accurate Buyer Personas Read More »
Many of today’s hottest brands began by marketing directly to customers instead of seeking retail intermediaries. Fast-growing brands like Misfits Market, Smile Direct Club, and Allbirds have benefited from DTC marketing advantages, including lower overhead, strong customer relationships, and a growing base of consumers who enjoy the convenience of online shopping. The increasing importance of …
The Top 5 Essential Elements of Successful DTC Marketing Read More »
A distinctive brand asset has two characteristics—it must be ‘unique’ in that it only evokes the one brand, and it must be ‘famous’, meaning that everyone who sees it, thinks only of that brand. Of these two, uniqueness is most important. Ehrenberg-Bass Institute When most people see a pair of golden arches or hear the …
Distinctive Brand Assets: The Value of Sights and Sounds Read More »
Brand storytelling can connect with and entertain viewers and evoke empathy. Most importantly, they encourage people to discuss both the advertisements and the brand the next day at work and sometimes, long after the audience forgets the details of the game.
A couple of years ago, marketers assumed innovation within the digital landscape had started to mature and slow. Cue the disruption of the global pandemic and the way retailers needed to pivot to adapt to rapidly changing behavior. Vaccines now offer some relief, and most economic sectors appear to have started healing. At the same time, innovative tech keeps surprising the market, plus some changes to consumer preferences seem permanent.
A brand positioning strategy will increase brand value by creating a positive impression of the company’s products in consumer’s minds. Brand positioning refers to creating a good impression of your company in the minds of consumers. Done right, people should automatically associate your brand with the benefits you offer. A brand strategy agency will help …
What is Brand Positioning — And Why Every Company Needs It! Read More »
Marketing can be defined as all the different activities that are involved in making products available to satisfy the needs of the customers, while at the same time generating profits for the manufacturers and distributors. It is a complex process and it involves the following: Designing a product that meets customer specifications which many need …
Teamwork is an Essential Part in Marketing Communication Read More »
In a lot of ways, developing an effective theme park marketing strategy evokes quite the “roller coaster” of experiences. There are highs and lows and oftentimes, it even throws you for a loop! But- it doesn’t have to always be that way, particularly when you have a good sense of what your target audience is …
Transmedia Storytelling as an Effective Theme Park Marketing Strategy Read More »
Brand messaging is critical to the health of your business. Here’s a closer look at some of the most commonly asked questions about the subject. Every business owner wants to build deep, long-lasting relationships with customers. Brand messaging is the mechanism by which this is accomplished. Every communication an enterprise engages in should be done with proper …
