Content Marketing Archives

Resurrecting Retail with Doug Stephens

Leave a Comment / Audience, Audience Analysis, Audience Segmentation, Consumer Insights, Content Marketing, Creative & Production, Direct-To-Consumer, Podcast / By bigeyeuser

Doug Stephens is an internationally recognized retail futurist. His new book, Resurrecting Retail, explores the challenges today’s big-box retailers face from online giants like Amazon and niche, direct-to-consumer brands. We discuss how retailers are responding with innovative, immersive shopping experiences that bring customers back to physical stores. Doug identifies the emerging technologies that will shape the future of shopping for the remainder of this decade and beyond.

Best Buyer Personas with Adrienne Barnes

Leave a Comment / Audience, Audience Analysis, Audience Segmentation, Branding, Consumer Insights, Content Marketing, Creative & Production, Persona Building, Podcast / By bigeyeuser

This week’s guest is a content strategist who believes traditional Buyer Personas often fail to deliver the results marketers expect. Adrienne Barnes shares her process for creating the “Best Buyer Personas” and explains how her research pointed to improvements that eliminate many subconscious biases that traditional Persona development practices introduce. Adrienne also discusses some of the practical ways in which Personas can help align the work of sales and marketing teams.

Social Media Trends 2021: Live Audio and Clubhouse Marketing

Leave a Comment / Branding, Content Marketing, Creative & Production, Insights, Media & Analytics, Paid Social / By bigeyeuser

Podcasts have exploded in popularity. In turn, almost every content marketing agency has explored the power of this audio-only format to engage audiences. As a next step, imagine combining an audio podcast with the conversational ability of a traditional social site, like Twitter. Enter: Clubhouse, the social media wunderkind that everyone is either talking about …

Social Media Trends 2021: Live Audio and Clubhouse Marketing Read More »

How Ben & Jerry’s Flipped the Lid on Content Marketing Strategy

Leave a Comment / Content Marketing, Creative & Production / By bigeyeuser

Ben & Jerry’s content marketing strategy involves bold flavors and social activism to maintain a positive brand and reputation. From their fanciful flavor names to the way that they embrace political activism, any experienced content marketing agency should understand that Ben & Jerry’s provides a good example of a successful brand that does things a …

How Ben & Jerry’s Flipped the Lid on Content Marketing Strategy Read More »

Let Goat Yoga Enlighten Your Viral Content Strategy

Leave a Comment / Content Marketing, Creative & Production / By bigeyeuser

Goat yoga videos went viral through engaging content and good promotion. Add viral content to your social media marketing strategy. It’s been the butt of jokes, pun intended. People who have never seen it always ask if it’s even real. Comedians on late-night TV make fun of it. Still, goat yoga has turned into a serious business, …

Let Goat Yoga Enlighten Your Viral Content Strategy Read More »

Raise Your Instagram Strategy Game With Experiential Sets

Leave a Comment / Content Marketing, Creative & Production, Marketing/Business, Media & Analytics / By bigeyeuser

Adding experiential experiences to your content marketing strategy can help grow and engage your audience online and offline. Instagram, the popular photo and video site, will celebrate its 10th birthday in 2020. According to Sprout Social, just about a billion people use Instagram regularly, with about sixty percent of these users logging in at least once …

Raise Your Instagram Strategy Game With Experiential Sets Read More »

Better Content Marketing for the Financial Services Industry

Leave a Comment / Banking, Content Marketing, Creative & Production / By bigeyeuser

Banks and other financial services need an edge to stay competitive. Here’s why content marketing can help them better connect with prospective customers. Banks and credit unions are hardly celebrated for their innovation or mastery of digital tools. There’s a reason for this: The industry is by nature conservative, and it is also constrained by …

Better Content Marketing for the Financial Services Industry Read More »

What a Creative Advertising Agency Can Learn from Geico

Leave a Comment / Campaign Creation & Development, Content Marketing, Creative & Production / By bigeyeuser

Studying Geico ads, your creative advertising agency can learn invaluable tools for your brand campaigns—making them more effective, memorable, and fun. Everyone knows Geico Insurance. Whether you’re a fan of the gecko, caveman, or another one of their mascots, we’ve all got to hand it to Geico for their incredibly well-done ads. We fully recognize …

What a Creative Advertising Agency Can Learn from Geico Read More »

klara kulikova gdbggjAwtGY unsplash scaled 1

How to Reach the Parents-to-be through Effective Maternity Marketing

Leave a Comment / Campaign Creation & Development, Content Marketing, Creative & Production, Media & Analytics, Paid Search, Search Engine Optimization, Website Development / By bigeyeuser

Maternity marketing typically reaches out to the current mom, without putting much emphasis on the woman who’s expecting. But particularly for first-time moms, these women and their supportive family members must also make decisions about what’s best for their as-of-yet unborn children… what color to paint the nursery, which toys to purchase for the tot, …

How to Reach the Parents-to-be through Effective Maternity Marketing Read More »

A Content Marketing Agency: The Solution to Understanding Gen Z

Leave a Comment / Content Marketing, Creative & Production / By bigeyeuser

Well, it’s time for a new challenge: Generation Z. They’re kind of like Millennials, but just a little bit extra. In just three years, the global population of Generation Z will outnumber Millennials, reaching a population of about 2.5 billion. In the United States, members of Generation Z now comprise 20% of the population and rising. …

A Content Marketing Agency: The Solution to Understanding Gen Z Read More »