A report by Bigeye, an Audience-Focused, Creative-Driven, Full-Service Advertising Agency devoted to creating CBD marketing campaigns that drive conversions. The Quick-Takes CBD is 2021’s Breakout Product Not only are CBD products flying off retail shelves everywhere, the product has ignited a firestorm of cultural conversation and consumer interest. If you’re in the CBD advertising business, that’s …
Use our CBD marketing agency tips and tricks to successfully and purposefully break into this growing market rife with opportunity. According to Market Watch’s 2020 study, the global value for the CBD marketplace will grow to over $1.2 billion by 2024, up from 2019’s value of $311 million. Some optimistic analysts predict even higher growth. …
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CBD advertising rules and even laws are evolving, so a CBD marketing plan has to exercise caution. Learn the safe way to market CBD. With the passage of the Farm Bill in 2018, the federal and almost all state governments consider CBD legal in at least one form or another. While the government has relaxed its stance …
Cannabidiol has become one of the hottest product categories in years. Geo-fencing can be a powerful tool to help you gain market share in a crowded space. Few recent products have captured the world’s imagination like CBD. In just a few short years, CBD has gone from largely unheard-of to a staple of retailers across North …
Have you recently started a CBD beauty brand? Here are a few things you need to consider for your next CBD cosmetic marketing campaign. The CBD beauty business is booming, projected to reach $1.8 million by 2025 — not bad for an industry that is still in its infancy. With great opportunity comes tough competition, however. Every day, …
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Today’s pet owners are willing to go to extraordinary lengths — and spend staggering amounts of money — for their animals. This presents a significant opportunity for those who can market CBD pet products in the right way. Pet owners are still learning the ropes when it comes to CBD-infused animal products — “ways to …
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Cannabidiol use is booming, and brands that can reach the “CBD curious” audience are in the best position to profit. Let’s take a closer look at how your CBD branding can appeal to new consumers. As seen with many markets that were once of questionable legality, CBD brands must convert skeptical or ill-informed consumers in order to flourish. While many of these consumers are …
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If you want to move CBD-infused pet products, you need to get inside the heads of pet owners. Here are a few ideas for you to consider when creating your next CBD pet product marketing push. The days of a Milkbone and a pat on the head are long gone for today’s pets, who are now being treated like pampered …
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If you’ve never had a client question the legality or the psychoactivity of CBD products, consider yourself fortunate. Here’s why CBD education should be the first step with clients. When you work in an industry, you often acquire the “curse of knowledge.” This means that because you spend all day knee-deep in the ins and …
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The CBD gold rush is in full effect, with new businesses and new uses appearing for the compound. Read where CBD products are gaining the most traction. Say “CBD” to average consumers, and they’ll probably tell you about tinctures, balms, and gummies — and maybe the CBD-infused beverages they see retailed at the local gas station or pharmacy. That’s …
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