Remember the first days of the Internet, when it felt as though every single person had a Geocities page, full flashing graphics and crazy clip art-inspired interfaces? This was in an era when search engine technology was miniscule, which most of us now rely upon. In this day and age, there are many more options …
How Website Optimization Can Help Grow Your Business Read More »
Black Friday is the biggest sales day of the year with a record $59 billion spent in 2012. Retail stores are seeing more and more people, lined up earlier and shopping later than ever. There’s just something about a nice Thanksgiving dinner that makes people comfortable spending cash on their loved ones (and themselves!) the …
The Seven Best Black Friday Marketing Practices You Should Know Read More »
Each year as the crisp fall air starts to deepen into a winter chill, people across the country don their snow boots (or just boots for us Florida folks) and head out to Starbucks seeking the type of warmth that can only come from a seasonal Starbucks Christmas blend. The team at our Florida advertising …
Know The Importance of Embracing Seasonal Marketing Read More »
Over the past two decades, Moms have controlled up to 80% of household spending. When you break it down, they are not only buying for themselves but for many other age groups and demographics including adults, babies, tweens, teens, males and females. By putting in some consideration and tailoring your marketing campaigns to fit this …
Is Your Marketing Campaign Mom-Friendly? Learn Why It Should Be Read More »
Almost every day, I see a campaign and think of how, if I’d had that marketing budget, I could make it bigger, better and more engaging. But unfortunately, the reality is that small businesses often have tight marketing budgets, and are unable to undertake the elaborate marketing efforts that someone with a multi-million dollar budget …
Grassroots Marketing Ideas for Small Business Owners Read More »
The way everyone is talking about it, it could have been an announcement from NASA about life on another planet, or a miracle performed on earth in front of thousands of witnesses. It’s all over newspaper outlets, television, social media sites, mobile phones and popular blogs (including this blog from your favorite Orlando ad agency!). …
The Pope’s Election as a successful Marketing Campaign Read More »
Cats and kids have long ruled the online viral video scene, with images of dancing babies and cats doing, well, pretty much anything, flooding our inboxes daily. Just how much do people love videos? A recent ComScore study revealed that 181 million U.S. Internet users watched nearly 37 billion online content videos in April of …
Not Just For Cats & Kids: Up Your Marketing Campaigns With Videos Read More »
Once you’ve figured out your brand identity, it is essential to determine how to move forward with a campaign that strategically addresses your target consumer. While the types of campaigns you can run are as varied as the types of businesses themselves, you can use some of our tips to help you design something that …
Part II – Creating a campaign around your brand identity Read More »
So—after weeks of searching and qualifying, you’ve found the perfect prospect. All you need now is a short face-to-face meeting to make this work. But after multiple calls, e-mails, and visits, you just can’t seem to get your foot in the door. You need a way to stand out… A way to make it worth …
Looking for a creative way to get your foot in the door? Read More »
It’s a fact that people are inundated with branded content hundreds of times a day. The advertising industry is worth billions of dollars, and brand marketers latch on to this by finding ways to reach you EVERYWHERE, including billboards, television, smartphones, tablets, magazines, websites and search engine pages. If you’re developing an advertising or marketing …
Caring about your consumers time could change the ad world Read More »
