DTC brands are known for their clever, original, and on-trend ads. Read what we can learn from the pet product marketing tactics Chewy.com uses to connect with audiences. In a few short years, DTC (or D2C) brands have gone from a novelty to an essential part of the lives of most consumers. Emarketer forecasts that …
Improving customer service means improving eCommerce marketing in order to retain and attract customers. Learn to improve customer service with these tips. In recent months, eCommerce has enjoyed an incredible boom. At the same time, consumers also have plenty of choices and the means to research them. While online shoppers tend to demonstrate loyalty to …
10 eCommerce Marketing Tips to Improve Customer Service Read More »
Use eCommerce marketing to take advantage of the growing population of regular online shoppers, while avoiding the pitfalls of this digital transformation. As news of the COVID-19 pandemic spread almost as fast as the coronavirus itself, governments started encouraging people and businesses to take social distancing measures. Soon after, even the brick-and-mortar businesses that didn’t …
Read why eCommerce is booming during the coronavirus, and how businesses can retain those customers after the crisis passes. During these days of the coronavirus outbreak, you might have a hard time picturing a return to normal business conditions. Still, you can already see signs that preventative measures have begun to flatten the curve and …
ECommerce Website Management and Marketing After COVID-19 Read More »
DTC retailers have been affected by COVID-19. Pivoting your 2020 marketing plan using e-commerce, data, and direct sales platforms will help you recover. By the Middle of March, AdWeek published the sobering news that DTC stores had been among some of the first retailers to close because of the coronavirus crisis. At the same time, these companies’ …
How DTC Can Pivot Media Plans for the Rest of 2020 Read More »
No matter what you sell from your e-commerce shop, you have a great opportunity to grow your business – follow these steps to gain a competitive edge. Amazon, the world’s e-commerce leader, enjoyed over $280 billion in revenue during 2019, a 20-percent increase from the prior year. Even much smaller, independent digital shops can do …
10 Essential Digital Marketing Tips for Your E-Commerce Store Read More »
In a world of customized placement, your DTC brand needs to be omni-channel, which is why a proper DTC marketing plan is so critical. Direct-to-consumer (DTC) brands are riding a sustained growth wave. It’s estimated there are more than 400 significant brands now in this category, while DTC web traffic is growing 100% year over year. This growth is …
DTC vs. Retail: How Brands Win with a Blended Approach Read More »
Shopify, one of the world’s fastest-growing e-commerce platforms, is growing at such a rapid rate that it’s projected to overtake eBay as the second-largest e-commerce platform in 2020, according to CNBC. While that kind of growth offers massive opportunity for Shopify retailers, it’s also quickly becoming a much more competitive space. Shopify now has more than 1 million merchants …
If your fur baby could help lead you to a $250 million DTC subscription service, wouldn’t you want to be set for success? Millennials are delaying child-rearing. Millennials love dogs. Millennials are receptive to DTC subscription services and advertising. What do these three things have in common? They’re a recipe for a $250 million business. …
Starter Children, Fur Babies, and a DTC Success Story Read More »
Direct to consumer brands are winning market share from brick and mortar retailers – but they need the power of legacy TV to take the next step. Direct to consumer (DTC or D2C) companies have taken full advantage of paid social and paid search to bootstrap growth. The dominant digital ad trio of Instagram, Facebook …
