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The Do’s and Don’ts of Marketing to Gamers

Want to dive deeper into community-based gamer marketing? Connect with a full-service agency to help you launch your gamer marketing campaign. Pop quiz: How familiar are you with Discord, Twitch, and Fortnite? If your answer is “not very,” you’re probably not in a strong position to market to the gaming community. That’s a significant loss, …

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Opt-Out of the Marketing Arms Race, Win the War for Buyer Loyalty

It’s time to prioritize: Pull out of the marketing arms race and jump into battle with buyer loyalty through multi-channel marketing services. Are you marketing to consumers — or to your fellow marketers? It might seem like an obvious question, at least superficially. Yet if you look deeper into how your multi-channel marketing services are designed and …

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Want to Convert Like Never Before? Then Start Thinking Small

Whether it’s through micro or macro-conversions, be sure you’re business is continuously increasing it’s ROI by working with a video production company. It’s natural for businesses to focus on things like product purchases. Yet these “big conversions” only paint part of the overall picture. If you’re looking to better understand your audience, it’s also important …

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Why Increased Sales and Conversions Begin with Z

Keeping up with the generational changes can be time-consuming and confusing, work with a media planning agency to fine tune all the details for you. If you’re seeking more conversions (and who isn’t?), there’s good news: By partnering with a top media planning agency, you can develop a new, personalization-based strategy that targets perhaps the most important …

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Florida Advertising Agency Announces Promotion of LeAnne Ball

BIGEYE announces the promotion of LeAnne Ball to the position of Agency Marketing Specialist. Previously the Agency Coordinator, the new role will have Ball developing and implementing marketing strategies, creating integrated plans to increase overall brand awareness, determining social media campaigns, and managing brand reputation through daily social listening and monitoring. “LeAnne has been a …

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Top Florida advertising agency protecting children from predators

Top Florida Advertising Agency Protecting Children from Predators

Mobile technology sometimes gets a bad rap from parents, who are (perhaps rightfully) concerned about over-exposure to screen time. Yet thanks to a new app developed by a Florida state law enforcement agency, mobile technology is helping to protect children from predators. It’s one more example of how smart app development — often facilitated by a top Florida …

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Florida Advertising Agency Announces Promotion of Sandra Marshall

As one of the leading full-service marketing and advertising agencies in Florida we are eager to announce the promotion of Sandra Marshall to the position of director of client services. Previously a senior account manager, Marshall will oversee the Account, Media, and Research and Strategy departments at the agency. “Sandra joined BIGEYE eight years ago …

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Why better measurement is the key to unlocking digital advertising dollars

Why Measurement is the Key to Unlocking Digital Advertising Dollars

If a tree falls in the woods, but no one is around to hear it, does it make a sound? You’ve probably heard that hoary old chestnut once or twice before. So let’s update it to the age of digital marketing agencies. If you create a brilliant marketing campaign, but its effects can’t be accurately measured, …

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How Brands Can Turn Cross-Channel Advertising to Their Advantage

Photo Credit: https://ukessay.com/ You probably knew that Facebook and Google are behemoths of the digital world. Yet you might not appreciate just how far their respective reaches extend. Recent research shows that Facebook and Google account for more than a quarter of the time spent online by users in the United Kingdom. For every three-and-a-half minutes, U.K. users …

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Malls are Migrating Online: E-Commerce Development Defines Success

It’s no surprise that so many companies are enamored with the idea of e-commerce. After all, what’s more, attractive than the notion of having billions of potential customers just a click away? Yet potential, in this case, doesn’t always meet performance. For far too many companies, their e-commerce strategies simply aren’t gaining the necessary traction. …

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