Entertainment

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The power that lies within the Super Bowl XLIX ads

Ah, the Super Bowl. For football fanatics, it’s the most important day of the year. For others, it’s an excuse to enjoy a few brewksis and some BBQ on a Sunday night; employees and bosses alike can be seen donning sunglasses indoors come Monday morning, free of judgment. Fried chicken wings are a viewing-party staple …

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5 Mom Marketing Tips for Your Travel Industry Strategy

People travel because they like to experience something new. They may wish to experience the relaxation of a different setting, an educational experience or a thrill seeking tour full of activities such as skiing, safari and theme parks. However, when people have children, the vacation dynamic may shift, so it’s key for the travel industry to …

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Learn The Importance of Sports Apps for Avid Fans

Sports junkies are an interesting breed. They always have season tickets for their favorite football and baseballs teams, never miss a game, and even run fantasy leagues with the hope that their knowledge of sports statistics might somehow garner them a big prize. And, as the folks at our Florida advertising agency know, these avid fans can …

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The Threat of an Empty Seat How to Sell Out a College Football Game

How to Sell Out a College Football Game Like A Pro

On September 7, bitter football rivals University of Miami and University of Florida kicked off to a stadium full of screaming fans. Some people wait all year for football season (including the staff at our Florida advertising agency) – fanatics dress up in their favorite teams’ colors and enter stadiums full of pride, shooting down …

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Advantage Set How Sports Marketers are Taking Social Media Interaction to the Next Level 1200x600 c default

Sports Marketers Take Social Media Interaction To the Next Level

As tennis fans rush to the doors of the beautiful Louis Armstrong Stadium, set in the backdrop of Flushing, Queens, to see history made at the US Open, tourists and spectators quickly find themselves mesmerized by the humongous US Open Social Wall. The 50-by-8 foot wall is a collage of images, tweets and updates containing …

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Become a Destination Spot Online Tourism Marketing Tips 1200x600 c default

Become a Destination Spot: Online Tourism Marketing Tips

The tourist market is quite competitive with the ever-changing economy, fickle weather conditions and seasonal slumps. In light of these challenges, it’s important to bring your A-game when it comes to marketing strategy. As a Florida advertising agency, we partner with many clients in the tourism department and have found that with a few simple …

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The 3.5 Million Question Why Superbowl Ads Are On the Money 1200x600 c default

The $3.5 Million Question: Why Superbowl Ads Are On the Money

Here’s a list of things that cost $3.5 million: Lunch with Warren Buffet A Resort-Style Home in Paradise Valley, Arizona Living to 100 Years Old Lena Dunham’s Book Deal One Thirty-Second Advertising Spot During the Superbowl When considering what else you can get for $3.5 million a Superbowl ad may not seem as alluring as …

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Music and Advertising A marriage that withstands the test of time 1200x600 c default

Music and Advertising: A marriage that withstands the test of time

We all know that the music industry is constantly changing. From records, to 8 tracks, CDs to MP3s, music will continue to evolve and keep up with the ever-changing forms of technology. One constant that remains is the use of music in the advertising industry. Whether you hear a jingle on the radio or the …

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