Video is an incredibly powerful tool for healthcare marketers, if they know how to use it right. Here’s a quick guide to doing video marketing well. How effective is the use of video in marketing? Studies show that marketers who use video grow revenue nearly 50% faster than those who don’t. Consumers are watching billions of hours …
Using Video to Connect with Prospective Patients Read More »
Healthcare and technology companies are quickly converging. Here’s what brands need to know about health and wellness marketing to take advantage. A few years ago, tech visionary Marc Andreessen published a famous essay that asserted “software is eating the world.” Everywhere we look, companies are shaking off legacy or analog approaches in favor of software-driven innovations — …
Software is Eating the World, and Healthcare is Next on the Menu Read More »
The nutraceutical market is booming. Here’s what you need to know in order to make your product stand out in the crowd. With the US population aging and rates of many chronic diseases continuing to soar, consumers are in need of new products that promote health and wellness. Nutraceuticals, with their emphasis on natural health benefits, …
How to Effectively Market Your Nutraceutical Product Read More »
Making predictions is a risky business. In 1994, the Rand Corporation — a famous quasi-governmental think tank long-celebrated for their strategic prognostication — confidently predicted the following: “During the 21st century, those houses that don’t have a robot in the broom closet could have a live-in ape to do the cleaning and gardening chores. Also, the use of …
Connecting the Dots: The Trends That Will Shape 2020 Read More »
The next logical step in the evolution of the health and wellness market, ingestible technology is poised to occupy a huge place in the healthcare marketplace over the next three to four years. The Basics of Ingestible Tech Otherwise known as “smart pills,” ingestible technology refers to electronic devices that are swallowed by patients to …
If you’re engaged in health and wellness marketing, you need to stay apprised of the latest trends. Here’s what’s happening in the health space. Appetite-suppressing lollipops, goat yoga and the desire to replace every food with cauliflower — there’s no question that health and wellness trends are sometimes a bit over the top. Yet this industry also represents serious business, given …
As wearable digital health and wellness devices continue to improve, wearables will be the new frontier when it comes to health and wellness for seniors. Wearable fitness trackers are all the rage, but they aren’t finding their way onto the wrists of elderly people. But, considering their ability to measure and record a whole host …
The latest innovations in medical device marketing are the stuff of science fiction. Here’s what brands need to know about health and wellness marketing. Google, Apple, and other high tech titans are entering the healthcare market in force, unlocking new treatment and care innovations that radically improve patient outcomes. This transformation is having an especially profound …
Swallow a Bluetooth-Controlled Pill and Call Us In The Morning Read More »
Even with the help of a talented medical marketing agency, health insurance companies are never going to be sexy, or set consumer pulses racing. Most Millennials report that they would rather go 24 hours without using any social media than sign a stack of healthcare insurance forms. Yet this industry does have a major ace in the hole in terms …
Medical Marketing Agency: A Partner That Provides a Healthy Impact Read More »
Retargeting has been described as “turning window shoppers into buyers,” something that every business craves. But this actually isn’t the best analogy – perhaps more of an overeager sales clerk who helps you in the store, then accompanies you to several other stores, all the while telling you what you’re missing out on. You may call …
Retargeting (or remarketing) is creepy, but it sure works Read More »
