An advanced medical device marketing agency will mix fact-based and relationship based marketing, communicating value propositions, and moving online. The professionals at a successful healthcare marketing agency know that they can’t compare medical device marketing to promoting typical consumer goods and gadgets. While it’s helpful to understand marketing basics, a medical marketing agency needs to …
Video is an incredibly powerful tool for healthcare marketers, if they know how to use it right. Here’s a quick guide to doing video marketing well. How effective is the use of video in marketing? Studies show that marketers who use video grow revenue nearly 50% faster than those who don’t. Consumers are watching billions of hours …
Using Video to Connect with Prospective Patients Read More »
Healthcare and technology companies are quickly converging. Here’s what brands need to know about health and wellness marketing to take advantage. A few years ago, tech visionary Marc Andreessen published a famous essay that asserted “software is eating the world.” Everywhere we look, companies are shaking off legacy or analog approaches in favor of software-driven innovations — …
Software is Eating the World, and Healthcare is Next on the Menu Read More »
The next logical step in the evolution of the health and wellness market, ingestible technology is poised to occupy a huge place in the healthcare marketplace over the next three to four years. The Basics of Ingestible Tech Otherwise known as “smart pills,” ingestible technology refers to electronic devices that are swallowed by patients to …
As wearable digital health and wellness devices continue to improve, wearables will be the new frontier when it comes to health and wellness for seniors. Wearable fitness trackers are all the rage, but they aren’t finding their way onto the wrists of elderly people. But, considering their ability to measure and record a whole host …
The latest innovations in medical device marketing are the stuff of science fiction. Here’s what brands need to know about health and wellness marketing. Google, Apple, and other high tech titans are entering the healthcare market in force, unlocking new treatment and care innovations that radically improve patient outcomes. This transformation is having an especially profound …
Swallow a Bluetooth-Controlled Pill and Call Us In The Morning Read More »
We live in an age of convenience. We can have a pizza delivered to our home in 10 minutes, we can order take out from every one of the nation’s largest chain restaurants, and we can order greasy cheeseburgers from drive-through windows at any hour of the day.While there are benefits to these conveniences in …
Apps that bleed – A new technology buzz that’s helping diabetes Read More »
I never thought when making the switch from nursing school student to an advertising major in college that I would have the opportunity to witness an open-heart surgery on a small child. But that is exactly the experience I had last month. BIGEYE had the honor to be asked by our client, Arnold Palmer Hospital …
Instagram in the OR: Using social media to bring comfort to others Read More »
