Most marketers already understand that growing consumer concerns over data privacy have prompted new regulations. Now, the issue has even sparked device updates from manufacturers. Beyond regulations, these companies want to satisfy their customers by offering additional privacy protection. This has an effect on your integrated digital campaigns in more ways than one.
We found out everything you wanted to know about the makes The City Beautiful so great to live in from the people that call it home. Download our Orlando, Florida Research Report to review all of the details.
Americans first learned to love watching TV way back in the 1950s, and some folks still refer to that time as the Golden Age of TV. Even during today’s digital age, people still spend a lot of time watching dramas, comedies, documentaries, the news, and other kinds of TV shows. At least, Nielson recently reported that the average U.S. adult consumes over five hours of video content every day.
in Ramb. “Our new website showcases how we’re uniquely positioned to completely understand the customer’s changing needs and produce the results our clients trust us to deliver.”
Brand loyalty is more important than ever. The eCommerce boom during the pandemic provided digital businesses with an opportunity to engage with a much larger population of online customers. According to Digital Commerce 360, eCommerce increased by 32 percent during 2020 and continued to climb by almost 40 percent in the first quarter of 2021. Even …
We found out everything you wanted to know about the makes the Big Peach so great to live in from the people that call it home. Download our Atlanta, Georgia Research Report to review all of the details. Atlanta, GA: Fast Facts Atlanta is the 37th most populous city in the US and the ninth-largest …
Everything You Need to Know About Living in Atlanta, GA Read More »
Looking back, online sales have enjoyed steady gains for the past three decades. Most recently, the pandemic sparked unprecedented growth during 2020. Last year, eCommerce marketing rose to account for 18 percent of worldwide sales. This news should excite online marketers. Still, the expanded market also attracted plenty of new competitors and larger investments from …
How to Make More Online Sales During the Big eCommerce Boom Read More »
Why invest in brand naming? As highlighted in an earlier Bigeye article about the art and science of business naming, investing some resources and effort into brand naming can support a positive business image and forge emotional connections with potential customers. As the old saying goes, nobody ever gets a second chance to make a …
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Podcasts have exploded in popularity. In turn, almost every content marketing agency has explored the power of this audio-only format to engage audiences. As a next step, imagine combining an audio podcast with the conversational ability of a traditional social site, like Twitter. Enter: Clubhouse, the social media wunderkind that everyone is either talking about …
Social Media Trends 2021: Live Audio and Clubhouse Marketing Read More »
Basic marketing analytics shows visits and conversions at the point of sale. At the same time, only tracking sales conversions offers limited insight into the performance of overall ad spend. Clear marketing attribution can fill in the blanks. For instance, knowing that a certain eCommerce page or store counter took sales does not account for …
Marketing Attribution 101: Essential to Understanding Ad Spend Read More »
