The perfect call to action should enhance the website’s marketing message, tell people exactly what they’ll get, and prompt them to take the desired action. After spending a tremendous amount of time researching audiences, designing a user interface, and planning a content strategy, so many marketers and website developers slap in the call-to-action button at …
CRO Optimization Suggestions for the Best CTA Button Text Read More »
In an age of complex, multi-channel marketing, conversion rate optimization can offer quick ROI improvements without a large investment. Online sellers generally think of their shopping cart as the bottom of their sales funnel. The problem is, according to information gathered by BigCommerce, is that the funnel’s not only expensive — it’s also leaky. In the …
6 Tested Tips to Improve CRO by Reducing Abandoned Shopping Carts Read More »
Advertising is all about making a product or service known and this service is usually accomplished by the individual himself or by a marketing agency. Having the passion and creative talent to build and manage an advertising agency is one thing, however to stay in business; you have to learn how to market your advertising …
How to Market Your Advertising Agency and Who to Target Read More »
ORLANDO, FL (October 18, 2019) – Bigeye (www.bigeyeagency.com), an audience-focused, creative-driven, full-service advertising agency, has added industry veteran Adrian Tennant to its executive team as Vice President, Insights. Before joining Bigeye, Tennant served as Vice President / Director of Digital Strategy for marketing agency 22squared, and as Chief Experience Officer / Director of Research at …
Audience Research and Strategy Expert Adrian Tennant Joins Bigeye as VP, Insights Read More »
What is the fold? This is a reference to the upper half, or above the fold, of the front page of a newspaper which is considered to be premium space.
For those who saw The Devil Wears Prada (c’mon boys, you know you loved it), believe Miranda Priestly when she tells Andy: “That sweater is not just blue, it’s not turquoise, it’s not lapis, it’s actually Cerulean … That blue represents millions of dollars and countless jobs and it’s sort of comical how you think …
It’s here, Honeysuckle: A bright idea for Pantone in 2011 Read More »
If 2010 was up for a marketing superlative, it would definitely be voted “Most Likely to Succeed.” This past year, we saw the launch of the iPad, the expansion of the Facebook “Like” button to other popular websites and the rise of singer-songwriter Justin Bieber, who can thank YouTube for the fact that he can …
What to Expect in Marketing in 2011 and what you need to know Read More »
In traditional advertising, the advertising campaign is usually limited to particular geographical regions or spaces. With the internet, the scope seems to be endless and a greater potential of becoming a global brand. If you are able to handle goods and supply them across the globe in a reasonable amount time, you are likely to …
There is Greater Potential of Becoming a Global Brand Read More »
Viral marketing (also sometimes described as marketing buzz, viral advertising, or buzzwords) can be defined as marketing techniques that use existing networks to spread awareness of a particular brand or service and thus creating a process whereby the existing network is responsible for propagating the marketing message and this can take the form of video …
How to use viral marketing tactics to promote your brand Read More »
Advertising is one of the earliest concepts of human economic activity. This has developed with the coming of every new technology and continues to grow each day. Drawings, printing, telephone, television and more recently the internet and social media marketing have all made their mark in the history of advertising, and who knows what tomorrow …
How to Identify Different Types of Ad Agencies Right Away Read More »
