Media Analysis & Measurement Archives

4 Multifamily Marketing Analytics Tools for Your Lease-Up Goals

Leave a Comment / Media & Analytics, Media Analysis & Measurement, Multi-Family, Real Estate / By bigeyeuser

To optimize the marketing analytics that drive your promotional efforts, pay close attention to these four key platforms. Although advertisers still debate the comparative value of traditional vs. digital media, there is no doubt that digital analytics reign supreme when it comes to tracking the effectiveness of specific marketing campaigns and their various components. While …

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Next-Gen TV Trends and How They Can Impact Your Brand.

Leave a Comment / Creative & Production, Media & Analytics, Media Analysis & Measurement, Media Planning and Buying, Video Production / By bigeyeuser

Next gen TV, also known as ATSC 3.0, is redefining traditional broadcast TV by breathing new life into the aging medium. So now we answer the first question, what is ATSC 3.0? It’s the update that broadcast TV has been severely lacking. This new system will leverage current technologies to enhance picture, sound, framerate, and …

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Senior Living Communities Connect with Baby Boomers Through Digital

Leave a Comment / Active Adult & Senior Living, Media & Analytics, Media Analysis & Measurement, Real Estate / By bigeyeuser

A senior living marketing agency can assist you in the battle of understanding your audience to enhance one of the largest assets of your marketing plan. The Baby Boomers created the counterculture — and our modern conception of youth culture along with it. One of the generation’s biggest bands, The Who, memorably sang the line “I hope I …

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Want a Great Ad Campaign? Deliver an Out-Of-Home Experience

Leave a Comment / Media & Analytics, Media Analysis & Measurement / By bigeyeuser

Want to accomplish a quality ad campaign with a unique out-of-home experience? Partner with a media buying agency to take your campaign to the next level. Three billboards inside Orlando, Florida. Sounds like an Oscar-nominated film, right? In reality, it’s a simple and underused advertising strategy that can deliver serious results. By working with a …

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Work with a Social Media Strategy Company for Instant Engagement

Leave a Comment / Marketing/Business, Media & Analytics, Media Analysis & Measurement, Performance Reporting / By bigeyeuser

Instagram is scorching right now. No other platform has its mix of cultural cachet and daily traffic (Instagram has doubled its user base in the last two years, and posts on Instagram receive more engagement than on any other platform). This means that it’s become a hotly-contested digital battleground for today’s brands, all of which are seeking …

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Facebook and GDPR: Insights from a Digital Media Buying Agency

Leave a Comment / Creative & Production, Media & Analytics, Media Analysis & Measurement, Media Planning and Buying, Website Development / By bigeyeuser

In the wake of the Cambridge Analytica data privacy scandal, and with the European Union implementing its General Data Protection Regulation (GDPR) laws, Facebook has made changes to its user privacy policy. While the Cambridge Analytica situation was more related to the mishandling of data by app developers, the policy changes have gone beyond app …

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Tips to Transform Your Graphic Packaging Within Pharmaceuticals

Leave a Comment / Campaign Creation & Development, Creative & Production, Media & Analytics, Media Analysis & Measurement, Package Design / By bigeyeuser

Although science, robust clinical trials, and the FDA get most of the credit for emerging products in the pharmaceutical market, your brand should not underestimate the importance of graphic packaging. These three tips will transform how you think about your brand’s packaging design and highlight why this critical capability is worth investing in. 1.Packaging design …

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4 marketing secrets to increase customer engagement in hospitality

Leave a Comment / Media & Analytics, Media Analysis & Measurement, Tourism Hospitality Convention, Uncategorized / By bigeyeuser

Having an amazing destination or an amazing hotel isn’t enough to keep today’s jet set consumers coming back to your property for their annual vacation anymore. There are simply too many other enticing options vying for their attention and disposable income. But as US unemployment rates drop to the lowest they’ve been in close to …

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5 ways to see the future using predictive analytics

Leave a Comment / Media & Analytics, Media Analysis & Measurement / By bigeyeuser

You don’t need to be clairvoyant to see the future. By harnessing your customer data and predictive analytics, you have all the tools you need right in front of you. The good news is, you don’t need to be a statistician or regression analyst to use predictive analytics either. With the help of your team, …

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Engagement, impressions, and social media analytics, oh my.

Leave a Comment / Media & Analytics, Media Analysis & Measurement / By bigeyeuser

Go ahead, #AMA about impressions and social media analytics: we have the skinny on the ROI of your KPIs, and we’re not even newsjacking or clickbaiting your RSS feed to tell you about it. We know, we know, the social media jargon can get a little overwhelming (some might even say annoying). Instead of embracing …

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