Americans first learned to love watching TV way back in the 1950s, and some folks still refer to that time as the Golden Age of TV. Even during today’s digital age, people still spend a lot of time watching dramas, comedies, documentaries, the news, and other kinds of TV shows. At least, Nielson recently reported that the average U.S. adult consumes over five hours of video content every day.
Consumers are cutting cable but still watch favorite shows by streaming them. Invest in CTV and Local OTT Media to maximize your marketing investment. Even some researchers who conducted a recent survey of cord-cutters expressed surprise at their study results. Cord cutting refers to people who have canceled their cable TV accounts but kept internet as a …
Why the Best Time to Invest in OTT and Digital Media is Now Read More »
Pivot your marketing strategy to handle coronavirus by producing digital content, airing television ads and OTT ads, and a communication strategy. Shift focus from events to digital On top of major events like NBA games and Coachella being cancelled or postponed indefinitely, conferences, expos, and trade shows have also been cancelled. According to a Demand …
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OTT content and distribution platforms continue to proliferate at an astonishing rate. Here’s what you need to know about marketing your OTT services. Remember when Netflix was a quaint little DVD delivery service? When they introduced a streaming component, it seemed more like a novelty, and less like the future of entertainment. OTT services (short …
Television and film content has been migrating online at a rapid rate. Most of us use platforms such as Hulu, Amazon Video and Netflix daily– if not hourly. Popular streaming services such as these are generally referred to as OTT (or “Over-the-Top”) media. The idea behind OTT is simple: Instead of a conventional set-top box, audiences simply …
OTT, You Know Me! Jump Into Cross-Channel Advertising Read More »
