Media & Analytics

Sandras BIG Debut

Sandra’s BIG Debut as a member of the BIGEYE team.

Something I have always found interesting is the thought of the unknown. Where will I end up living? In which direction will my career path take me? Is Lady Gaga really going to be the Madonna of today’s youth? I can honestly say when I set out to enter this ‘real world’ of jobs, bills …

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Traditional vs. Digital Agencies

Traditional agencies tactics verse Digital agencies

In the advertising industry, we are now seeing a divide between traditional and digital agencies. And the people searching for creative advertising agencies are left feeling like they need to pick a side. Do you stick with the conservative, traditional agency or try something different with a trendy, digital agency? This definite division between agencies …

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Learn how the updated AP Stylebook gets social in todays terms

The highly esteemed Associated Press Stylebook, also known as the “Journalist’s Bible,” has recently inducted “unfollow,” “retweet,” “tagging,” and 18 other social media terms into its newly revised 2011 print edition. Surprised? We’re not. Over the past several years, new connotations of such words have emerged through social networking sites, and have moseyed their way …

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Disposable to Uploadable: The digital world take over

Let’s think back to the days of disposable cameras and film rolls. In order to develop pictures we had to drive to the local convenient store or supermarket. After the pictures were developed, we would discover only half the batch of pictures were decent enough to keep. Finally, we would bring them home to cut …

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Don’t ‘Like’ Facebook? Well maybe this will change you mind

If you’re tired of reading your friend Amy’s thousandth status update about her son’s potty training progress, you’re not alone. But Facebook is about so much more than TMI status updates, how many “friends” you have and photos of college kids making bad choices. Eighty percent of ComScore’s U.S. Top 100 Websites have established a …

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What to Expect in 2011 – Part I

What to Expect in Marketing in 2011 and what you need to know

If 2010 was up for a marketing superlative, it would definitely be voted “Most Likely to Succeed.” This past year, we saw the launch of the iPad, the expansion of the Facebook “Like” button to other popular websites and the rise of singer-songwriter Justin Bieber, who can thank YouTube for the fact that he can …

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How to Identify Different Types of Ad Agencies

How to Identify Different Types of Ad Agencies Right Away

Advertising is one of the earliest concepts of human economic activity. This has developed with the coming of every new technology and continues to grow each day. Drawings, printing, telephone, television and more recently the internet and social media marketing have all made their mark in the history of advertising, and who knows what tomorrow …

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Advantages of Using Social Media to Promote your Business

Advantages of Using Social Media to Promote Your Business

Social media is generally used to describe interactive communication and dialogue that is common to the internet today. This is sometimes referred to as web 2.0 and at the heart of this is what is known as user generated content. It included software and tools that allow users to create and share content among each …

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