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Social Media Trends 2021: Live Audio and Clubhouse Marketing

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Podcasts have exploded in popularity. In turn, almost every content marketing agency has explored the power of this audio-only format to engage audiences. As a next step, imagine combining an audio podcast with the conversational ability of a traditional social site, like Twitter. Enter: Clubhouse, the social media wunderkind that everyone is either talking about …

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Telehealth Digital Strategies for Mental Health Providers

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Recently, more people have suffered from mental health issues; the right digital strategy can help mental health and telehealth marketing help more patients. In the United States, past studies have suggested that almost 20 percent of adults coped with some form of mental illness. During the recent coronavirus pandemic, the CDC doubled that figure when they reported …

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Does Social Influencer Marketing Actually Work?

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By finding the right influencer, social influencer marketing can deliver authentic messaging, a targeted audience, and more profits to your business. Almost everybody has made at least one purchase because somebody they knew — or at least, knew of — introduced them to a product or service. Today’s social media influencer marketing just takes old-fashioned …

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Using Digital Marketing to Increase Group Dining Bookings

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Group dining bookings are an essential source of revenue for many restaurants. Here’s how to maximize group bookings through smart restaurant marketing. The restaurant game isn’t for the faint of heart. Roughly 60% of new restaurants fail in the first year, and 80% fail within five years. That’s the kind of math that will momentarily subdue even the …

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7 Ways to incorporate media buying into your business plan

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One of the most common questions we get from small and medium-sized businesses is how to craft a media buying plan tailored to their services. There is an unnecessary air of mystery around the process that can make media buying feel inaccessible to the average business owner. We have an entire department dedicated to business …

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New year, new trends: Break through social media noise in 2017

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It seems there is always another trend to chase, another metric to follow, and another golden rule to adhere to, so we try to consolidate the most important pieces of information to help you make strong social media marketing decisions. Without further ado, here are our top five recommendations to break through the social media …

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What to Expect in 2011 – Part I

What to Expect in Marketing in 2011 and what you need to know

Leave a Comment / Content Marketing, Creative & Production, Digital Targeting Services, Insights, Integrated Media, Media & Analytics, Media Planning and Buying, Paid Search, Paid Social, Video Production / By

If 2010 was up for a marketing superlative, it would definitely be voted “Most Likely to Succeed.” This past year, we saw the launch of the iPad, the expansion of the Facebook “Like” button to other popular websites and the rise of singer-songwriter Justin Bieber, who can thank YouTube for the fact that he can …

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Advantages of Using Social Media to Promote your Business

Advantages of Using Social Media to Promote Your Business

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Social media is generally used to describe interactive communication and dialogue that is common to the internet today. This is sometimes referred to as web 2.0 and at the heart of this is what is known as user generated content. It included software and tools that allow users to create and share content among each …

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