Active Adult & Senior Living

3 Ways to boost occupancy rate using property management marketing 1

3 Ways to Boost Occupancy Rate Using Property Management Marketing

Leave a Comment / Active Adult & Senior Living, Homebuilder/Construction, Media & Analytics, Media Planning and Buying, Multi-Family, Real Estate, Search Engine Optimization, Student Housing / By

Good property management marketing can bring ideal tenants to your properties easily and effectively. Instead of competing on price or square footage, a well placed ad from a media buying agency or curated social media posts can bring your community, neighborhood, and units to life.Help prospective tenants discover and choose your property with three of the …

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Marketing for Senior Living Facilities After the Coronavirus

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Marketing senior living facilities after COVID-19 must demonstrate how you’ve improved, while presenting the facts that show your residents are safe. One of the first big news stories that you may have read about COVID-19, usually just called the coronavirus, involved deaths at a senior living facility near Seattle. Since then, the virus has made …

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Your Property Branding Is All Wrong

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If your property branding isn’t expressing the identity of your multifamily development, you’re not communicating your value to new or existing residents. Why bother with branding? Executive Magazine contributor Samantha Chalmers realizes that residential real estate managers may view branding as less important than optimizing operational efficiency and offering attractive amenity packages. “But make no mistake,” she …

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Why You Should Craft a Longer Media Plan for Senior Living Communities

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The unique values and sensitivities of the senior living sector require a specific media outreach and marketing plan with a decidedly long-term approach. Short-term vs. long-term marketing approaches As defined by the independent news source Business 2 Community, the fundamental difference between shorter and longer outreach/marketing plans is goal orientation. Put simply, a shorter plan will …

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Investing in Your Resident Retention Efforts To Reduce Turnover

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While the majority of apartment complex owners understand the importance of reaching out to a targeted consumer demographic in order to fill vacancies, far fewer place enough emphasis on avoiding vacancies by effectively marketing to existing residents. Financial and business experts agree that keeping current tenants in place is one of the best ways for apartment complex …

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What’s the Difference Between Co-Living and Co-Housing?

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Two up-and-coming buzzwords in the worlds of residential real estate and property development marketing, co-living and co-housing draw upon the best of historical traditions and new trends to create shared living environments and communal spaces. There is certainly nothing new about shared living spaces. Offering co-living home options in major cities that span the United …

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Using Look-Alike Modeling for Multifamily Marketing Outreach

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A proven technique for expanding audience for multifamily property developers, look-alike modeling should be a key component of any advertising campaign. Look-alike modeling defined Look-alike modeling certainly isn’t a new technique on the modern marketing landscape, but far too many multifamily developers and apartment complex owners fail to grasp just how valuable it can be …

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Apartment Marketing Solutions Through Programmatic Media Buying

Leave a Comment / Active Adult & Senior Living, Marketing/Business, Media & Analytics, Media Planning and Buying, Multi-Family, Real Estate, Student Housing / By

Apartment complex owners who want to cut their marketing budget while strategically targeting their advertising are turning to programmatic media buying. Programmatic Media Buying Explained Do you remember how difficult comparative shopping and informational research used to be before the Internet? If so, you certainly know the incredible value of software algorithms and data analysis. …

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How to Choose the Best Apartment Marketing Company to Brand My Development

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In light of the supreme importance of your apartment complex brand, you’ll want to enlist the help of top professionals to help develop and maintain it. But how can you find the best apartment marketing company for you? Why Branding is Essential for Your Apartment Complex If you are in the process of launching your …

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Highlighting the Unique Value in Your High Rise Apartment Marketing

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In the highly competitive residential real estate sector set your high rise apartment marketing apart by stressing the unique value, benefits, and features of your available units. High Rise vs. Low Rise Apartments Before discussing elements of effective marketing strategy for high rise apartments, it is essential to determine what, exactly, a high rise apartment …

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