Multi-Family Archives

What’s the Difference Between Co-Living and Co-Housing?

Leave a Comment / Active Adult & Senior Living, Multi-Family, Real Estate, Student Housing / By bigeyeuser

Two up-and-coming buzzwords in the worlds of residential real estate and property development marketing, co-living and co-housing draw upon the best of historical traditions and new trends to create shared living environments and communal spaces. There is certainly nothing new about shared living spaces. Offering co-living home options in major cities that span the United …

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Using Look-Alike Modeling for Multifamily Marketing Outreach

Leave a Comment / Active Adult & Senior Living, Marketing/Business, Multi-Family, Real Estate, Student Housing / By bigeyeuser

A proven technique for expanding audience for multifamily property developers, look-alike modeling should be a key component of any advertising campaign. Look-alike modeling defined Look-alike modeling certainly isn’t a new technique on the modern marketing landscape, but far too many multifamily developers and apartment complex owners fail to grasp just how valuable it can be …

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Can You Benefit from Rebrand Apartment Marketing?

Leave a Comment / Branding, Marketing/Business, Multi-Family, Real Estate / By bigeyeuser

How can you tell when your existing apartment brand is no longer working, and if you should pursue rebrand apartment marketing? These tips can help you decide. The importance of a strong apartment brand Every good apartment marketer is well aware of the value attached to touting the key features and amenities of their units …

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How to Use Video to Power Apartment Marketing

Leave a Comment / Creative & Production, Marketing/Business, Multi-Family, Real Estate, Video Production / By bigeyeuser

When it comes to effective digital apartment marketing, video has proven invaluable in a broad spectrum of circumstances and applications. According to recent statistics, more than 75% of Americans now shop online. This means that, whether they are buying groceries or searching for a new apartment, consumers are responding to the ample information and dynamic features that …

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Apartment Marketing Solutions Through Programmatic Media Buying

Leave a Comment / Active Adult & Senior Living, Marketing/Business, Media & Analytics, Media Planning and Buying, Multi-Family, Real Estate, Student Housing / By bigeyeuser

Apartment complex owners who want to cut their marketing budget while strategically targeting their advertising are turning to programmatic media buying. Programmatic Media Buying Explained Do you remember how difficult comparative shopping and informational research used to be before the Internet? If so, you certainly know the incredible value of software algorithms and data analysis. …

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How to Choose the Best Apartment Marketing Company to Brand My Development

Leave a Comment / Active Adult & Senior Living, Marketing/Business, Multi-Family, Real Estate, Student Housing / By bigeyeuser

In light of the supreme importance of your apartment complex brand, you’ll want to enlist the help of top professionals to help develop and maintain it. But how can you find the best apartment marketing company for you? Why Branding is Essential for Your Apartment Complex If you are in the process of launching your …

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Highlighting the Unique Value in Your High Rise Apartment Marketing

Leave a Comment / Active Adult & Senior Living, Marketing/Business, Multi-Family, Real Estate, Student Housing / By bigeyeuser

In the highly competitive residential real estate sector set your high rise apartment marketing apart by stressing the unique value, benefits, and features of your available units. High Rise vs. Low Rise Apartments Before discussing elements of effective marketing strategy for high rise apartments, it is essential to determine what, exactly, a high rise apartment …

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Key Elements of an Appropriate Apartment Complex Rebrand

Leave a Comment / Active Adult & Senior Living, Branding, Multi-Family, Real Estate, Student Housing / By bigeyeuser

An apartment complex rebrand is certainly nothing to be taken lightly. If you choose to do it, make sure that you do it right by choosing a rebrand apartment marketing company that adheres to these guidelines. The Benefits of a Well Timed and Executed Rebrand No matter how much time and energy you put into the …

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Customer Journey Maps for the Apartment Rental Industry

Leave a Comment / Active Adult & Senior Living, Multi-Family, Real Estate, Student Housing / By bigeyeuser

The best creative agencies for apartments have developed considerable expertise in the identification, analysis, and prediction of consumer activities through the drafting and use of customer journey maps. What is a Customer Journey Map? In much the same way that a geographic map displays specific details of a certain tract of land, a customer journey …

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5 Multifamily Marketing Strategies to Employ on Instagram

Leave a Comment / Media & Analytics, Multi-Family, Real Estate / By bigeyeuser

You already recognize the power of Instagram to reach out to renters, but are you making the most of your Instagram multifamily marketing efforts? In today’s marketing environment, the incredible potential of Instagram cannot be denied. In fact, according to the independent social media analytics company Hootsuite, 7.7 billion people (a full eighth of the total …

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