In this webinar, Bigeye Senior Strategist Dana Cassell explores exercises and marketing strategies for brands to successfully position their companies in in a world of unprecedented times. 2020 uncovered new challenges for marketers that we have never encountered before. The many events of last year have shaped the fabric of society, and how we should …
How to Build an Empathetic Marketing Strategy in 2021 Read More »
Along with eCommerce, social commerce has experienced a book with social sites adding more eCommerce and eCommerce adding more social selling. Lots of people think of shopping as a social activity. Even before the internet, friends and family influenced buying and very often, accompanied each other to enjoy the shopping experience. In addition, celebrities and …
Top eCommerce Trends: Shoppable Posts and Social Shopping Read More »
Boost Amazon marketing sales with optimized product listings, display ads, reviews, and Amazon promotions, and great products. Competition from large retail chains and online sellers forced many Main Street businesses to struggle. Social distancing measures and changing consumer habits especially accentuated pressure on small- to medium-sized companies during 2020. Still, this marks the beginning of …
Amazon Guide for 2021: Amazon Selling Tips to Grow Sales Read More »
Holiday shoppers research purchases and respond to retail advertising promotions. See four classic holiday retail marketing campaigns. With the scent of pumpkin spice in the air, ’tis the season for holiday advertising. Of course, businesses have plenty of good reasons to ramp up retail marketing during the holiday season. According to WordStream, 80 percent of …
4 Great Holiday Retail Marketing Campaigns and Why They Work Read More »
For retail marketing, Black Friday, Cyber Monday, and all those holiday shopping events will probably blend into weeks before and after winter holidays. By now, everybody knows that the pandemic turned 2020 into a disruptive year for marketers. Because of that, both retail marketers and customers feel somewhat uncertain about the shopping season before the …
What Retail Marketers Should Expect from Black Friday This Year Read More »
In a world of customized placement, your DTC brand needs to be omni-channel, which is why a proper DTC marketing plan is so critical. Direct-to-consumer (DTC) brands are riding a sustained growth wave. It’s estimated there are more than 400 significant brands now in this category, while DTC web traffic is growing 100% year over year. This growth is …
DTC vs. Retail: How Brands Win with a Blended Approach Read More »
Pop-up shops are all the rage right now with restaurant incubators as one of the most popular new investment models and traveling retail stores creating tons of buzz. Now it’s time for you to get in on the trend. Implementing a pop-up shop is a lot easier than you think (especially if you have a …
TREND ALERT: The power of pop-up shops & why they work so well Read More »
Retargeting has been described as “turning window shoppers into buyers,” something that every business craves. But this actually isn’t the best analogy – perhaps more of an overeager sales clerk who helps you in the store, then accompanies you to several other stores, all the while telling you what you’re missing out on. You may call …
Retargeting (or remarketing) is creepy, but it sure works Read More »
