Branding Agency Services

“A brand is a set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”

– Seth Godin

Logo Design

Legendary logo designer Paul Rand once said, “In essence, it’s not what it looks like, but what it does that defines a symbol.” Those are words to live by when approaching logo design. It may come as a surprise, but a logo can’t do it all. It’s only one part of a broad visual system called brand identity. The logo is an anchor, providing customers with a symbolic visual representation of the brand. What that symbol does—how it’s applied, where it’s applied, and how the various elements that support it collectively work to reinforce the logo’s deeper meanings—is critical to its success. But before that can even be achieved, the brand promise of the product itself must be met. Only then can the logo become a powerful symbol filled with meaning and emotional impact.

Brand Naming

Naming your brand is perhaps one of the most critical parts of the branding process. The name’s origin, syllable count, length, domain availability, simple tests in pronunciation and good old-fashioned memorability are just some of the criteria we consider when developing a name. By partnering with our creative team here at BIGEYE we can brainstorm ideas that match with all the above brand naming necessities, as well as, matching with your brand’s story and purpose.

Brand Style Guide

Creating and maintaining a successful brand identity hinges around a brand style guide. Whether short and sweet or detailed and verbose, every brand style guide is different, but the purpose remains the same—ensuring that consistency is maintained as brand elements are applied across multi-platform systems. BIGEYE’s style guides clearly defined rules and regulations regarding logo usage, color, graphics, typography, photography, messaging, and tone are all essential to an organized and thoughtful brand style guide.

Brand Strategy Firm

A brand strategy is a long-term plan designed to develop a brand to achieve specific goals. At BIGEYE, we’ve been in the business of brand strategy development from the first day our doors opened. It’s a strength of the agency, and we’re proud to say that strategy informs every decision we make across the agency – from creative to media, account management to digital development.

Brand Positioning

The brand positioning process considers stakeholders and consumers and identifies the “why” of the brand. We analyze brands down to their DNA core in order to uncover their personalities, purpose, differentiators, market and voice. Our team is quick and brilliant at helping focus marketing and communication efforts by building out the elements of a brand that have been missing or have grown outdated over time.

Brand Story

BIGEYE is an agency designed to develop compelling, authentic, and creative stories. We collect and refine  stories about products and consumers, organizations, services, and most importantly, brands. Here’s the thing you need to know about brand stories – they’re being written about your brand whether you’re contributing to them or not. So why not be part of the conversation? Or even better, why not create the conversation and tell the story you want your audiences to hear.

Brand Messaging

Just like people, brands have a personality. Whether you’ve taken the time to identify, fine-tune and leverage your brand’s personality or not, you should know that it has one and you should absolutely fully develop that personality  to differentiate your brand from competitors and engage your target market. The BIGEYE team excels at developing creative, strategic  messaging, tone and voice for our client’s brands.

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