Naming is one of the most critical parts of the branding process. Let’s do it right.
A name’s length syllable count, pronunciation, memorability, and web domain availability are just some of the criteria we consider when developing a name. We also think about how well a particular name reflects your company history, product and service offerings, brand story, industry, and geographic location. There are many boxes that must be checked before a name makes our short list.
Our management team knows every client on our books. By name. And drink preference.
Great stories captivate audiences. We employ great storytellers.
We’re at a healthy fighting weight. Big time talent, but small enough to pivot with ease.
Have you ever looked at a brand name and been unsure how to pronounce it? Or, Googled a product name and scrolled through hundreds of results showing similarly named offerings? These kinds of naming mistakes aren’t just unfortunate. In our hyper-competitive business climate, they can be fatal. Watching a business with tremendous potential struggle or fail completely simply because of a poor company or product name choice drives home the importance of working with a brand naming agency.
Unlike businesses that pull a name out of a hat or select it by a show of hands at a staff meeting, companies that invest the time and effort required to craft a particularly catchy or memorable moniker may see it spread like wildfire and have their fortunes soar. The right name can increase brand recognition and awareness, improve loyalty, and provide credibility. And as a result, it can increase engagement and grow sales.
The key is doing your homework… LOTS of homework. BIGEYE follows a proven process that includes industry research, competitive research, and multiple rounds of suggestions and revisions. Then, as we zero in on the perfect name, we identify and help you secure the domain or domains that reflect your name.
Our creative team has coordinated naming projects of all kinds for companies big and small.
Creating a brand name is second nature to us. Capitalize on our brand naming experience.
Brand naming services are even more important in today’s global marketplace.
With the internet making information on your offerings available from anywhere on the planet, your company is effectively “international.” As an experienced brand naming agency, we have expertise in crafting globally relevant, culturally sensitive names. The names we develop will work for your business no matter where you do business.
That ideal descriptor is out there. We can help you find it. Contact us today.