Your brand strategy is the key to growing brand equity and achieving your long-term goals.
At BIGEYE, we have extensive expertise in brand strategy development. In fact, it’s at the heart of everything we do. Strategy informs every decision we make and action we take across the agency – from creative to media, account management to digital development. We know from experience the value of strategy and of building a well-defined blueprint for our clients’ success.
We’re strategy first - because your bottom line will always be our focal point.
We have an unmatched focus on our clients' success.
Our management team knows every client on our books. By name. And drink preference.
As a trusted brand strategy firm, we start every engagement with a deep dive – what we call a BIG discovery meeting. This session involves not only the client team, but a member from every team at BIGEYE that will touch the project. You come to the meeting with answers to an array of questions about your organization as well as existing marketing and communications collateral.
We guide the session and ask some probing questions, but mostly we listen. By the end of the meeting, we understand your business, its strengths and weaknesses, key competitors, what’s working, and what’s broken, and your goals and aspirations. We also conduct our own research on your products and services, industry, target market, and competitors. With that information in hand, we develop the market segments that are the foundation of your brand strategy.
Based on your market segments, our brand strategists assess whether you have all the brand assets you need to compete. Have you developed a strong logo? Do you have a clearly articulated positioning statement and a style guide that details your brand messaging, voice, and tone? If we find any gaps in your asset portfolio, we recommend completing these pieces as they are all crucial to your overall brand strategy.
Our clients trust us to take their brand strategy to the next level, refreshing both their look and tactics without losing brand equity.
Are you ready to partner with BIGEYE as your brand strategy firm?
While brand strategy is critical to your success, it’s a means to an end. After we collaborate with you to develop your plan, we work with you to execute it. Your strategy drives your advertising, marketing, media, and public relations plans, and it unifies those plans to support the primary brand position.
BIGEYE’s brand strategy services elevate brands to new levels of efficiency, clarity, and professionalism. And, it’s not uncommon that we win awards in the process. Reach out today and let’s discuss how to improve your business’s brand strategy and grow your brand equity!