What's a marketing research agency? Half neurosurgeon, looking deep into the mind of your consumer, and half detective, uncovering the culprit of your company's demise.
All great advertising and marketing work solves a problem. At BIGEYE, all of our solutions begin with a deep understanding of the problem or challenge our client is facing. Often, internal politics and priorities can trip up our clients and keep them from understanding and meeting customer needs – and truly thriving. BIGEYE’s market research allows our clients to refocus their business on the consumer, increase efficiencies, identify growth opportunities, stay relevant, orient strategies toward the future, and improve the decision-making process. Utilizing a marketing research agency allows our clients the clarity and confidence to implement these BIG strategies.
As a marketing research agency our capabilities at BIGEYE include qualitative and quantitative methods, online communities and panels, and mobile methods. Qualitative methods focus on understanding underlying reasons, opinions, and motivations. Commonly used qualitative tactics are online discussions, focus groups, ethnographic exploration, ideation workshops and in-depth interviews. Quantitative approaches are data driven, and include market segmentation, concept testing, product testing, customer satisfaction, attitude and awareness studies, advertising testing, and advanced analytics. Communities and panels are a newer approach to research, and we’ve found they’re a great place for brands to see conversations happening about their products and services.. BIGEYE offers short term communities, long term communities and custom panels to facilitate online dialogue. Lastly, as mobile adoption has skyrocketed in recent years, mobile has become an excellent tool for research. BIGEYE is one of the few marketing research agencies to offer mobile communities, mobile-friendly surveys and shopper projects that have consumers collecting data in the field with their smartphones. Through the discovery process our team will determine which of these methods are best suited to your specific needs, and create a custom research plan to address those needs head-on.
The results of our research often direct the next steps for our clients. Sometimes the results point to the need for internal or product changes before a marketing plan can begin. Other times research shows us the markets most ready for growth and the best platforms and messaging strategies to reach those markets. No matter what insights the research delivers, the BIGEYE team has an excellent track record of leveraging those insights to develop effective marketing and communications plans that exceed our client’s goals.