Qualitative Research Services

Knowing what your target audience is thinking and feeling is critical to winning them over. Utilize our qualitative research services to deepen your understanding.

Uncover consumer motivations and actions that can improve your marketing results.

Why BIGEYE? Here are just a few of the many reasons.

We have an unmatched focus on our clients' success.

Our management team knows every client on our books. By name. And drink preference.

We’re at a healthy fighting weight. Big time talent, but small enough to pivot with ease.

Complement your other studies with qualitative research services from an expert in the field.

From focus groups, to case studies, to individual interviews, we can guide you in the use of these and other non-statistical research tools. The thoughts, opinions, and feelings revealed by qualitative research can be critical to the success of your marketing initiatives. How do respondents feel about your brand? Do they believe your offerings are complete or in need of additional features? Are they likely to be enticed by discounts or promotions? How do they feel about your competitors? The answers to these questions are very valuable.

Qualitative research can be used in a variety of scenarios, including:

  • You have an idea for a new product
  • You are curious about changing a brand position or brand strategy
  • You need to better understand the strengths and weaknesses associated with a product, service or brand as a whole
  • You want to understand the motivations of purchase decisions
  • You are interested in measuring the effectiveness of marketing and advertising tactics
  • You want to understand the way people are using websites, stores, products, and services
  • You are wanting to understand consumer perceptions and beliefs

Use qualitative research services the way top brands do.

It’s no secret that the world’s best brands use qualitative research. They know what makes their customers and prospects tick, and they incorporate that knowledge in everything they do, from marketing to customer service. We can help you leverage qualitative research just as effectively.

Every marketing campaign can benefit from incorporating qualitative research.

Bring the qualitative research services of an experienced agency like BIGEYE to bear on your biggest marketing challenges.

At BIGEYE, we believe research-driven strategy is the key to success. And we’ve been providing key marketing insights to our clients for nearly two decades. Whether you need assistance with gathering data, evaluating it, or producing reports, we can help. 

 

Is it time you got to know your customers a little better? Contact us today to learn how we can lend a hand.

Let's dive into qualitative research.

Work with us

Let's dive into qualitative research.

Work with us

Let's dive into qualitative research.

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