We’re a little obsessed with strategy. But it’s a healthy obsession!
At BIGEYE, we know from our experience with a wide variety of clients over the course of nearly two decades that strategy is the foundation of every successful marketing campaign or initiative. We help you build that foundation so you can maximize your marketing ROI and exceed your growth objectives.
If communications strategy used to be about demographics and efficiencies, it’s now about consumer insights and engagement. Our strategists work closely with our account teams, getting to know the nature of your business, your market, your competitors, and your objectives. Then they collaborate with you and the account team to develop a marketing strategy that will deliver exceptional results.
"Strategy is not the consequence of planning, but the opposite: its starting point."- Henry Mintzberg
We understand how different generations live, work, play, and communicate and can explain how one form of media can be consumed in entirely different ways by different people. The BIGEYE team is tuned into the context within which media placements occur and how that impacts reception, engagement, and brand awareness.
We also know that behind all the data are real people—humans living their lives—and that real communication takes place between people not devices. That human perspective enables us to design communication strategies around the way people behave, not simply views, likes, clicks, and shares.
Engage with a skilled and experienced marketing strategy agency.
At BIGEYE, we use a variety of tools and methods to understand your business, your offerings, and your target market. We crunch the numbers on everything from historical sales to website visits, read survey results, conduct research if needed, and in general fully immerse ourselves in your culture. With that background, we are able to create a focused and effective marketing strategy.
When you’re ready to define or refine your marketing plan, we’re eager to assist.