Go beyond simply understanding your primary target customer.
As the business environment gets more competitive, companies need to do a better job of understanding the subsets and segments of their target market. In our role as your audience segmentation consultant, we help you assess the common needs, interests, media consumption, purchase tendencies, and beliefs of smaller groups of your overall audience. Then we use this data to help you design and implement highly successful marketing strategies.
Transparent contracts and billing that feel like good business -- because they are.
Our relationship-driven approach will make you enjoy working with an agency again.
We have an unmatched focus on our clients' success.
Time, money, and effort expended on people who aren’t interested in your offerings are resources wasted. BIGEYE’s audience segmentation experts help you narrow your focus to the most appropriate and profitable segments of your broader audience. Doing so makes it easier to create meaningful connections between consumers and your brand. We use geographic segmentation, demographic segmentation, psychographic segmentation, and behavioral segmentation to enable much more refined targeting.
Audience segmentation is not as simple as picking a few criteria and creating lists accordingly. There are standards that market segments must follow. For example, they should be clear, and easily distinguishable. They should be accessible through communication or distribution. And, they should be relatively stable over time. We help you create groups that meet these and other key criteria and that consequently drive better results.
BIGEYE’s audience segmentation services help maximize your marketing ROI.
Ensure your marketing evolves as your markets do by working with an audience segmentation consultant like BIGEYE.
As your company and your suite of offerings grows, so does your addressable market. Segments that yielded good results five years ago or even last year may no longer be producing the same return. We can assess the way you’ve divided your market and help you realign those divisions as needed.
If it’s been a while since you thought about the various markets that drive revenue for your business, or if this is a new concept entirely, we’d love to sit down and talk about the value BIGEYE can bring to the table as your audience segmentation consultant.