Social Media Marketing Company
Unlock your brand's potential with effective social strategy.
Please don’t tell us you’re still letting the interns run your social media. Social media’s front and center of the marketing game and it deserves the same focus, professionalism and strategy as the rest of your marketing plan. Not convinced? Worldwide, there are over 1.49 billion monthly active Facebook users and every second an average of 6,000 tweets are sent through Twitter. That’s why you need a social media marketing company!
Social media is here to stay and, as a renowned social media marketing agency, BIGEYE has the experience and expertise your brand needs to see actual engagement and ROI out of your social efforts. The process of developing and maintaining effective social channels can be time-consuming. At BIGEYE we partner with clients to varying degrees of involvement and assistance with social media. As a social media marketing company we are adept at creating content, building content libraries, managing interactions, growing your audience, placing promoted posts and social advertising, monitoring for spam, designing and implementing contests, managing analytics and reporting, and observing your competition.
The first step of a complete social strategy is for us to understand your existing social involvement. During this learning phase our social media marketing team will see who’s talking about you in the digital space, what they’re saying, and where your brand has opportunity for growth. Our team will guide you through a discovery process to identify the right social platforms for your brand. It’s not one-size-fits-all and not all brands benefit from presence on every social platform.
After discovery comes planning. Social platforms require a lot of high-quality content to be effective and engaging, so planning is essential. The BIGEYE social media marketing team will evaluate what your competition is doing, what your brand does in other channels, and brainstorm promotions, content categories, contests, hashtags, memes and deals to drive traffic, engagement and energy on your pages. Management of the channel is the time we get talking and get people talking about your brand in the social space. This includes posting, liking, pinning, commenting, favoriting, sharing and engaging with consumers around your brand goals. We monitor and manage your social sites perpetually to grow your reach and keep the momentum going.
What’s the last step of our social management process? Same as always – measure, analyze, optimize. The data surrounding social platforms is robust, and offers insights and ideas for every brand. We’ll dig into the data, find the gems, shine them up and serve them in an easy-to-digest report complete with recommendations and action items.
As social media marketing agency, BIGEYE is also experienced with two other forms of marketing that go hand-in-hand with social media: influencer marketing and content marketing. Most influencer campaigns have some sort of social media component, whereby influencers are expected to spread the word through their personal social channels. Many influencer campaigns also carry a content element in which either you create content for the influencers, or they create the content themselves. Though influencer marketing and content marketing often fit inside social media marketing campaigns, they are not synonymous with social media marketing.