Orlando Marketing Research Agency

By having research to back-up your marketing decisions, you can optimize your brand strategy choices and minimize your risk for failure.

Ethnographic Research Company

Ethnographic research studies people in their natural environments (like their homes) as opposed to a research environment (like a focus group). People often can’t articulate what they’re looking for in products or services, so by understanding how people live, we discover trends that inform our client’s strategies. In ethnographic research, our team gleans insights primarily through observation, but may also use interviews to clarify those observations.

Quantitative Research Services

As a marketing research agency, we employ an array of both qualitative and quantitative research techniques to provide insights into consumer motivations and actions as well as to measure the views and opinions of our client’s target market. This combination allows us to generate the most conclusive and descriptive research findings and to create a full picture for our clients to make strategic decisions that will provide the strongest impact for their business.

Qualitative Research Services

Understanding qualitative data helps to develop a better understanding of your consumers, what is currently happening in their lives, and how it effects your marketing strategies. As a marketing research agency, we many different methods up our sleeves to collecting qualitative data from your consumers. with years of experience, you can trust BIGEYE to help you better understand your consumers and development marketing straggles around qualitative data.

Usability Testing Company

Understanding how your users – or target market – interacts with your product or website is critical to your business success. Usability testing gives direct input on how real users experience and use your products, informs design and strategy, and improves customer satisfaction. We employ random testing, remote testing, expert review, questionnaires and interviews, and automated testing on clients websites. When testing is complete, we gather the data and find common issues or experiences, then optimize the website for performance and usability.

Primary & Secondary Market Research Agency

Primary and secondary market research get confused fairly often and while they are similar, they each play a distinct role in how your business should approach conducting your market research. To put it simply, primary market research collects new information while secondary research utilizes existing data previously collected by someone else that is publicly available and provides you the opportunity to re-analyze this data. When used together, they can be incredibly impactful for your business.

Focus Group Research Company

Focus groups are like neon colors and blue jean shirts, they come and go with the ebb and flow of popularity. While they aren’t always the talk of the town, they are always beneficial to narrowing in on your company’s target audience. Focus groups allow you to add an extra human dimension to what may seem like impersonal data and make more informed decisions about your consumer marketing.

 

Consumer Insight Agency

Consumers are walking data. The way they make purchases, how they react in certain situations, and their marketing preferences are all useful pieces of data. By conducting studies, creating surveys, and holding focus groups to monitor experiences, movements and actions, we are able to provide this data to help brands better serve the people they are trying to reach.

Brand Awareness Studies

The first step when creating a marketing campaign is to know how your brand stacks up against the competition within the consumer’s mind. Is your brand well known within the industry that you are competing in? How likely will a consumer choose your brand over another? These questions and many more can easily be answered by performing a brand awareness study, which will become the foundation for the marketing campaign.

Online Survey Company

With the help of technology, online surveys are more easily created and accessible than ever before. This gives your business a better opportunity for consumer participation and thus provides you with more data to analyze and make strategic marketing decisions based on understanding what your audience is thinking and feeling, while also respecting their time.

Economic Impact Study Services

As a thriving business, it’s important to understand the impact that your marketing decisions are having on top-line sales and your overall financial goals. At BIGEYE, we love to see you prosper and that means we consider the economic impact that any decision we make as your trusted marketing partner will have on your business. Conducting economic research to provide us with the information we need will always be a top priority.

Consumer & Customer Profiling Services

Here at BIGEYE, we work hard to precisely profile your target audience. Through consumer/customer profiling, we are able to collect better data and reframe your marketing process. Once you identify your target audience, you can better assess what their needs, wants and expectations are. From there it’s just a matter of building your profile and rearranging your business concepts to match that. Our research allows you to take your customer profiling from average to top notch.

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