A Multi-Platform Media Buying Agency

“A media buyer’s job is no longer to get the best price per thousand from a vendor but to drive the lowest cost per desired outcome.”

-Jay Freidman

Multi-Touch Attribution Modeling

We use multi-touch channel attribution to understand your customer journey and customize your marketing spend so you can communicate more effectively with your target audience. By harnessing a hybrid of qualitative and quantitative data, we help you understand how your customers are moving between devices and across channels to highlight which touch points are most valuable to them (and you). Understanding which channels and marketing platforms are most engaging reduces risk around your marketing investments and increases your bottom line. Our cross-channel attribution services create a holistic picture of what influences your customers so you can anticipate their needs before they do.

Media Insights & Strategy

The media landscape has exploded in the last 20 years, and so have the tools used to develop media strategy. At BIGEYE we know how to move beyond traditional consumer insights to bring life to brands in modern ways that engage and inspire consumers. We love understanding what makes people tick, identifying trends and staying on the cutting edge of media buying in Orlando, Florida, Southeast, and the nation.

As a media buying agency, we’re a little obsessed with strategy. But it’s a healthy obsession – because we’ve learned that when strategy is rushed or blurry, everything else – goals, performance indicators, creative messaging, audience response, return on investment – all of it gets blurry too. That’s why we start each one of our projects checking in on and understanding the strategy. Everyone who touches a project at BIGEYE knows how the piece they’re working on fits into a bigger plan. Media is no exception to that rule.

A Leading Media Buying Agency

Our media team develops insightful, actionable and measurable media planning strategies that achieve results. Our media planning technologies model brand and consumer environments to give us visibility to the most engaging, efficient and responsive media mix. We use a platform of planning resources to inform budget allocation and identify areas of high opportunity and value. Our media team then finalizes the media plan by combining insights about consumer media usage, media response and budget with your brand strategy and marketing goals.

Multicultural Media Planning & Buying

One of the most unique aspects of the United States is the diversity of it’s population. The shift toward multiculturalism mandates that your media buying agency evolves to reflect the diversity of culture and ethnicity in our society. BIGEYE’s proprietary tools and processes harness the latest consumer insights and market nuances to create relevant, effective and modern communications.

Media Analytics, Accounting & Verification

Strategic analysis of performance data is the most vital part of any media campaign. BIGEYE’s team understands not only the purpose of measurement, but also the most effective methods for identifying pre, post and ongoing campaign insights. This attention to monitoring and results constantly guides our media decisions for each project, guaranteeing that your audience impact and post-campaign intelligence are maximized through our stewardship.

Digital Strategy

At BIGEYE our expert digital strategists are an integral piece of our brand teams. Our digital offering is comprehensive, including specialized teams for search marketing, digital strategy, display, social, mobile, campaign measurement and analytics, technology strategy and dedicated resources for creative media solutions. Then there’s mobile – we have extensive experience with mobile platform strategy for brands having an existing mobile presence as well as brands ready to step into the mobile environment for the first time.

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