A Multi-Platform Media Buying Agency

“A media buyer’s job is no longer to get the best price per thousand from a vendor but to drive the lowest cost per desired outcome.”

-Jay Freidman

Media Insights and Strategy

So, if you haven’t figured it out yet, we’re a little obsessed with strategy. But it’s a healthy obsession—because we’ve learned that when strategy is rushed or blurry, everything else – goals, performance indicators, creative messaging, audience response, return on investment – all of it gets blurry too. That’s why we start any media placement services project by checking in on and understanding the strategy. Everyone who touches a project at BIGEYE knows how that specific piece he or she is working on fits into a bigger plan. Media is no exception to that rule.

Media Planning and Buying

Our media planning technologies model brand and consumer environments to give us visibility to the most engaging, efficient and responsive media mix. We use a platform of planning resources to inform budget allocation and identify areas of high opportunity and value. Our media team then finalizes the media plan by combining insights about consumer media usage, media response and budget with your brand strategy and marketing goals.

Multicultural Media Planning and Buying

One of the most unique aspects of the United States is the diversity of it’s population. The shift toward multiculturalism mandates that your media buying agency evolves to reflect the diversity of culture and ethnicity in our society. BIGEYE’s proprietary tools and processes harness the latest consumer insights and market nuances to create relevant, effective and modern communications.

Media Analytics, Accounting and Verification

Strategic analysis of performance data is the most vital part of any media campaign. BIGEYE’s team understands not only the purpose of measurement, but also the most effective methods for identifying pre, post and ongoing campaign insights. This attention to monitoring and results constantly guides our media decisions for each project, guaranteeing that your audience impact and post-campaign intelligence are maximized through our stewardship.

Attribution Modeling

Attribution modeling uses machine learning to understand, model, predict and optimize where a media spend is most efficient between outdoor, television, radio and digital. It delivers holistic, accurate return on investment data. This technology allows us to map out the touch points users are having along their customer journey, and to  understand which media are actually driving the results in a campaign.

Broadcast Media Buy: Radio, TV, and Video

Netflix and Spotify seem to be changing the way we take in TV and music, but broadcast media outlets are still extremely effective ways of advertising. Video ads are proving to be more and more effective as well as time goes on. On their own, video ads act as ways to create emotional connections with your target audience. Together, they can be some of the most effective ways of advertising when targeted to the right group.

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