Results-Oriented, Media Buying agency
BIG Thinking, within budget, and detailed analytics, on schedule and proven results.
BIGEYE’s media buyers are results obsessed.
The media research, planning and buying process is flush with data. And where there’s data, there’s informed strategy. At BIGEYE, we represent clients of varying sizes and industries as their media buying agency, with this mindset: make insanely efficient buys, attain targeted reach, reinforce brand voice through media selection, measure everything, and transform the business.
Expertise is a mandate in media buying, and the media element of campaign is as unique as the design element. It’s custom. It matters who you work with. Why retain BIGEYE to plan and buy your campaign media when there are so many choices in the marketplace? Our experienced media buyers have great relationships and a lot of buying experience, but they also excel at planning for and measuring the results of the buy as it relates to the business issue the campaign is addressing. As a result of buying media with BIGEYE, our clients have seen:
- Reduced cost per acquisition
- Increased retail conversion rate
- Increase average purchase value
- Increased engagement rates
- Digital traffic increases at greater rates than budgetary increases
- Search rankings improvements, often dramatic improvements
- Increase in social interaction and traffic
- Increase in the quality of social interaction
BIGEYE’s media team leverages a cutting-edge attribution modeling system to accurately report the true impact of paid, earned and owned media on consumer behavior. This level of analysis is far more accurate than last touch attribution, a model we find many brands have leaned on for years. Our attribution methodology allows our clients to understand the impact of each media touch point throughout the awareness, interest, desire and action steps of the purchase process – which in turn allows us to cut waste, identify fall-out points, and report ROI for every form of media.
Our planners are always looking for the best rates and value-added opportunities to accompany media plans. Value enhancing opportunities can take the form of sponsorships, endorsement, remote broadcasts, bonus media – there are innumerable opportunities to strengthen a media buy through value-added, and our buyers have the relationships needed to leverage these opportunities for our clients brands.
Today, it’s more important than ever to have a greater understanding of both traditional and nontraditional forms of media, and to collaborate with a media buying agency positioned to take the lead. At BIGEYE, our digital embedded, integrated approach to work allows our buyers to truly understand our clients, their goals, challenges and target audiences.
If you’ve bought media with an agency before, you know there are differing philosophies about what’s important when it comes to planning and buying media. We’re up front about our beliefs, and if this philosophy is what you’re looking for, we’d love to chat. Here’s our buying philosophy in a nutshell:, We believe in…
- Engaging the right people.
- Media that supports creative and creative that supports the media.
- Treating our client’s budgets like our own investments.
- The power of data.
- Staying focused on the goals.
- Delivering a return on investment you can brag about.
We believe having a smart, strategic media plan can change the course of campaign, and the course of a brand.