Public & Media Relations

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”

– Warren Buffet

Media Training

In order to be successful, training is always required. That’s why when we are young, we add extra wheels on our bike or why we get our learners permit before receiving our driver’s license. Fully understanding media deserves the same effort and time in order to hone the necessary skills that each area encompasses. From a firm handshake to breaking down how to promote and present a clear and concise brand message, media incorporates both traditional and modern methods.

Media Release Writing & Distribution

When preparing to release information to the public, it is imperative that your message is well thought out and properly executed. Whether it is a business announcement, upcoming event or a product launch— the message you are relaying needs to be developed so it engages those you are seeking to reach. Much like an Instagram post, you want to make sure that everything is well edited, filtered and captioned perfectly before sharing and allowing anyone to pass judgment.

Communication Planning

Knocking the final eight ball into the back right-hand pocket is never an easy task. Much like pool, communication planning requires knowledge and skill, in order to place your company’s brand in the right pocket without scratching. To accomplish this, one must have well-developed project management skills, a working knowledge of media channels and a solid strategy of how, when and where to target your audience.  When done appropriately, your brand’s messaging will land right into the lives of the consumers that we called before taking the shot.

Crisis Communication

No one can plan for a crisis to happen. The closest thing to achieving that is our weathermen, telling us that another hurricane is coming in off the coast of Florida. Even though we can’t predict what the future holds, we can prepare for how to respond if a crisis is to happen to your brand. It is important to be prepared for a crisis situation should the event arise, and to have a plan of action.

Get in touch with us

Fill out the form below