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Pet Marketing Agency

The Pet Marketing Agency for Pet Brands Ready to Scale.

Research, brand, packaging, creative, social and media for pet food, treat, supplement and litter brands. We've helped pet brands launch, win national shelf space and grow all the way to acquisition. Start with a free pet brand audit.

DogCatFood and treatsFresh and rawSupplementsHealth and wellnessGroomingLitterToys and gearPet techPet retail
Free
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Behind the work for Nestlé Purina, Zesty Paws, Cat's Pride and Pet Supermarket.

Zesty Paws supplement line creative
Zesty Paws
Cat's Pride Better Lighter Litter billboard
Cat's Pride
Moe's Healthy Pets packaging
Moe's Healthy Pets
Pet Supermarket campaign creative
Pet Supermarket

Pet brands that have worked with Bigeye

Nestlé Purina Zesty Paws Pet Supermarket Moe's Healthy Pets ScientiaPet H&C Animal Health Pawtology
AmazonChewyWalmartTargetPetSmartPetcoPet Supplies Plus
The Work

Pet brands we've helped launch, build and scale.

Pet brand marketing is a shelf game, a search game and a trust game at the same time. Here's what it looks like when one agency plays all three.

Zesty Paws campaign creative: super supplements for your little heroesDog and Cat · Supplements
Zesty Paws

Brand architecture and campaigns for the #1 pet supplement brand.

Brand exploration, a messaging framework, the trademarked line "Keep Your Bestie Feeling Zesty," behavior-based messaging from EyeQ and motion campaigns across Amazon, Chewy and social.

3.2×ROAS
47%Lower CPA
50KUsers reached
Verified client data

Acquired by H&H Group for $610M.

See the Zesty Paws case study
Moe's Healthy Pets chews and supplementsDog · Supplements
Moe's Healthy Pets

An acquired brand, rebuilt from the research up.

Consumer research on what dog owners actually want drove the packaging, the identity, thousands of Meta ad variations, Amazon advertising, video and TV.

ResearchPackagingPaid socialAmazon ads

Substantial sales within days of the relaunch.
Cat's Pride Better Lighter Litter campaignCat · Litter
Cat's Pride

A lightweight litter, sold like a heavyweight.

"The Better Lighter Litter": one campaign idea built to scale from billboards to retail displays while the brand expanded nationally against Tidy Cats and Arm & Hammer.

CampaignRetail creativeMedia

Built for Walmart, Target and Amazon.
Pet Supermarket social content
Pet Supermarket

Social rebuilt for a national pet retailer.

Platform-specific content, an in-store associate program across 225+ stores and tiered paid media for openings and ecommerce.
ScientiaPet bSereneLaunch

A cat calming line, taken to market.

Positioning, brand voice and launch creative for a skeptical, research-driven cat audience.

Your brand here

Next case study: yours.

Tell us where your pet brand sells today and where you want it to be in a year.

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Built to Scale

First SKU to national shelf. We've been there for every stage.

Most pet brands outgrow their agency right when things get interesting. Bigeye has worked with pet brands at launch, through rebuilds and retail expansion, and all the way to acquisition. You won't need to switch partners to get to the next stage.

1

Launch

ScientiaPet bSerene

Positioning and launch creative for a new cat calming line.

2

Rebuild

Moe's Healthy Pets

An acquired supplement brand rebuilt on consumer research, from package to paid media.

3

Expand

Cat's Pride

One big idea built to travel with a national retail expansion.

4

Scale

Zesty Paws

Brand architecture for the category leader, ahead of a $610M acquisition.

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Pet Market Research, Powered by EyeQ

We know pet parents before we spend a dollar on them.

Most pet agencies start with content. We start with what pet parents buy and why. Bigeye runs its own National Pet Owners Study and the EyeQ research platform, so your positioning, packaging and pet food marketing strategy are built on what real pet parents told us.

  1. 1

    Audience discovery

    Find the high-value pet parents and what they need.

  2. 2

    Segmentation

    Map the purchase journey by species, generation and channel.

  3. 3

    Channel mapping

    Match the message to where and when they buy.

  4. 4

    Creative validation

    Test the message before the media money goes out.

  5. 5

    Launch and optimize

    Scale what works. Cut what doesn't.

Read the National Pet Owners Study
Golden retriever in Moe's Healthy Pets creative
Our own data
Research in the creative

Moe's relaunch was built on what dog owners told us they actually want.

The US pet market in 2026, by the numbers

94M
US households own a pet, about 71% of homes
$165B
Projected US pet spending in 2026, up from $158B in 2025
+23%
Growth in cat-owning households in 2024, 40M to 49M
80%+
Share of US ecommerce pet sales that run through Chewy and Amazon

Source: The American Pet Owner: 2026 Intelligence Briefing, Bigeye, May 2026, drawing on APPA and Morning Consult data. More in Pet Marketing Trends 2026.

Full-Service Pet Marketing

One pet marketing agency for the whole brand.

Four pillars, one team, under one roof since 2002. The people writing your Amazon listings sit next to the people designing your bag.

Pillar 01
Know.

Consumer research powered by EyeQ

  • Pet market research
  • Audience segmentation
  • Journey mapping
  • Competitive analysis
Pillar 02
Build.

Branding and strategy

  • Positioning and naming
  • Pet branding and identity
  • Packaging design
  • Messaging frameworks
Pillar 03
Sell.

Media and analytics

  • Amazon ads and DSP
  • Chewy and Walmart retail media
  • Paid search and social
  • SEO, AI search and email
Pillar 04
Show.

Creative and production

  • Campaigns and monthly content
  • Creators, UGC and influencer programs
  • Product demos, reviews and street interviews
  • Video, photo and motion
  • Amazon storefronts and A+
  • Shopify and websites

Need one piece, not all four? Plenty of pet brands start with one and add the rest later.

Why Bigeye

Most pet agencies sell one channel. Pet brands need the whole brand to work.

The usual pet agencyStarts with content and a posting calendar.
BigeyeStarts with our own research on pet parents.
The usual pet agencyOne channel: social, or video, or local SEO.
BigeyeBrand, packaging, Amazon, retail and media in one plan.
The usual pet agencyBuilt for the brand you are today.
BigeyeBuilt with brands from launch to a $610M acquisition.
The usual pet agencyReports likes and reach.
BigeyeReports ROAS, MER and order value.

Twenty-plus years with consumer brands. A pet portfolio you'd recognize at the store.

The team did a wonderful job strategically delivering a tactical media plan that was targeted and efficiently leveraged our budget.
Leah C., Cat's Pride Cat Litter
$610M
Zesty Paws acquisition by H&H Group
225+
Pet Supermarket stores supported
2002
Building consumer brands since
Who We Work Best With

We're a good fit if this sounds like you.

01

You're selling, and want more of it

Your brand is past launch, with demand on Amazon, Chewy, retail shelves or your own site, and you want to reach more pet parents.

02

You want one team on the whole plan

Research, brand, content, creators and media under one roof, owning strategy and doing the work.

03

You budget for growth

You can invest in an agency partner, with media and production budgeted alongside it.

04

You measure in sales

You want creative tested, results tracked, and the next dollar going to what worked. ROAS and sell-through, not likes.

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The Free Pet Brand Audit

See where your pet brand is leaving sales on the table.

Every agency offers a free consultation. Ours comes back with findings. A Bigeye strategist reviews your brand, your listings and your ads, then walks you through what we'd fix first. Keep it whether you hire us or not.

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  1. Shelf and listing check

    Your Amazon and Chewy listings, retail presence and the first thing a shopper sees.

  2. Message and buyer fit

    What your brand says against what our pet owner research says your buyer cares about.

  3. Ad spend check

    Search, social and marketplace ads. Where the budget works and where it leaks.

  4. Where to grow next

    The channel, retailer or product line we'd go after first, and why.

1Send your website. Two minutes.
2A strategist reviews your brand.
3We walk you through the findings.
4You decide what happens next.

Pet marketing questions, answered.

Straight answers from a pet marketing agency that's been at this since 2002.

Updated October 2026

What does a pet marketing agency do?

A pet marketing agency helps pet food, treat, supplement, litter, toy and accessory brands reach pet parents and sell more. At Bigeye that covers pet market research, positioning, branding and packaging, creative, Amazon and retail media, and paid and organic marketing.

How is Bigeye different from other pet marketing agencies?

We start with our own research. Bigeye runs a National Pet Owners Study and the EyeQ consumer research platform, so strategy is built on what pet parents actually buy. And we're full service, so brand, packaging, commerce and media work from one plan instead of four vendors.

What kinds of pet brands do you work with?

Dog and cat brands across food and treats, fresh and raw, supplements, health and wellness, grooming, litter, toys and gear, and pet tech, plus pet retailers. Our pet work includes Nestlé Purina, Zesty Paws, Cat's Pride, Pet Supermarket, Moe's Healthy Pets and ScientiaPet.

Can you help with Amazon, Chewy and retail?

Yes. We run Amazon Sponsored ads and DSP, build storefronts and A+ content, run retail media on Chewy and Walmart, and create the shelf creative that supports a retail launch or expansion.

Do you build pet food marketing strategy?

Yes. A pet food marketing strategy starts with who buys and why, then sets positioning, packaging claims, channel mix and media, from dog and cat food to fresh, raw and freeze-dried lines. Ours is grounded in our own pet owner research.

What's in the free pet brand audit?

Four parts: a shelf and listing check, a message and buyer fit read, an ad spend check, and where we'd grow next. A strategist walks you through it, and the findings are yours to keep.

How much do pet marketing services cost?

It depends on scope. A focused project like packaging or an Amazon rebuild costs far less than a full-service retainer. Tell us what you need in the form and we'll scope it honestly after the audit.

How do I choose a pet marketing agency?

Look for four things: real pet clients you can check, research on pet parents rather than opinions, experience on Amazon, Chewy and retail shelves, and reporting tied to ROAS and sales instead of reach. Ask to see work for a brand at your stage, from launch to national retail.

Where is Bigeye based?

Bigeye is headquartered in Orlando, Florida and works with pet brands across the United States. We have been building consumer brands since 2002.

Do I have to leave my current agency?

No. Plenty of pet brands use our audit as a second opinion, or bring us in for one piece like research, packaging or Amazon.

Ready when you are

Let's find where your pet brand grows next.

A free pet brand audit from the agency behind Zesty Paws, Cat's Pride and Pet Supermarket.

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  • Reply within one business day
  • No pitch deck
  • Findings are yours to keep
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