Medical marketing agency: A partner that provides a healthy impact

12.14.2018

Even with the help of a talented medical marketing agency, health insurance companies are never going to be sexy, or set consumer pulses racing. Most Millennials report that they would rather go 24 hours...

  • Why new Alexa programming tricks are a treat for users

    12.13.2018

    In a very short period of time, Amazon’s Alexa and Google Assistant have gone from tech novelty to an honorary member of the family for millions of people. With Alexa programming growing ever more refined and powerful, it seems as if there’s …

  • Design trends, friends, other creative odds & ends

    12.10.2018

    2018 was a year of unique design approaches that will continue into 2019. Bold colors, duotone photo filtering, playful typography layouts, deconstructed and asymmetrical layouts, and rich metallic and holographic foiling techniques are just a few …

  • Florida advertising agency announces promotion of Sandra Marshall to director of client services

    12.3.2018

    As one of the leading full-service marketing and advertising agencies in Florida we are eager to announce the promotion of Sandra Marshall to the position of director of client services. Previously a senior account manager, Marshall will oversee the …

  • How the Google Maps updates could hurt your business

    11.28.2018

    If you’ve noticed that Google Maps and your website are no longer working harmoniously, you’re not alone. Recent Google Maps updates have caused significant technical problems for business owners. To help get your broken Google Maps functioning …

  • Why measurement is the key to unlocking digital advertising dollars

    11.16.2018

    If a tree falls in the woods, but no one is around to hear it, does it make a sound? You’ve probably heard that hoary old chestnut once or twice before. So let’s update it to the age of digital marketing agencies. If you create a brilliant …

  • Want to win over consumers? Try humble brand packaging design

    11.15.2018

    Have you ever received a large package from Amazon — only to discover a much smaller package inside? It’s kind of like the retail version of a Russian nesting doll. There’s a word for this phenomenon: Overboxing. In a world where …

  • How brands can turn cross-channel advertising to their advantage

    11.13.2018

    You probably knew that Facebook and Google are behemoths of the digital world. Yet you might not appreciate just how far their respective reaches extend. Recent research shows that Facebook and Google account for more than a quarter of the time …

  • A creative brand consulting guide: Let consumers skip your ads

    11.12.2018

    Admit it — you’re not a fan of ad breaks. Almost everyone wishes they could skip the ads that play before a YouTube video, or in between Spotify songs. More importantly for advertisers, about 25% of people act on the impulse by using …

  • A content marketing agency: The solution to understanding Gen Z

    11.11.2018

    Well, it’s time for a new challenge: Generation Z. They’re kind of like Millennials, but just a little bit extra. In just three years, the global population of Generation Z will outnumber Millennials, reaching a population of about 2.5 …

  • How influence became the currency of marketing & why it matters

    11.9.2018

    If you’re a longstanding fan of TV’s “The Bachelor” or “The Bachelorette,” you’ve probably lost count of the hundreds of contestants who have contended for roses and eternal love (or at least a plausible …

  • Malls are migrating online: E-commerce development defines success

    11.8.2018

    It’s no surprise that so many companies are enamored with the idea of e-commerce. After all, what’s more, attractive than the notion of having billions of potential customers just a click away? Yet potential, in this case, doesn’t …

  • How Gap Inc. uses attribution modeling to build direct connections

    11.7.2018

    Understanding and connecting with an audience on a deep level is the Holy Grail of sorts for most marketers. Businesses with real insight into who their customers are can understand what truly motivates them. Customers, on the other hand, feel better …