Does your brand tell a story about who you are? Use a brand story agency

9.21.2018

Human beings are natural storytellers. From our earliest days, we’ve shared stories, shaped myths and passed them down through each generation, using them to explain, entertain and educate. The most successful brands understand how important...

  • Why pop up trade schools need great technical college marketing

    9.21.2018

    Pop up restaurants — all the rage a few years ago — allowed people to break the usual dining mold by eating in homes, temporary storefronts and other non-traditional dining spaces. This concept has now been extended to education in …

  • Work with a social media strategy company for instant engagement

    9.21.2018

    Instagram is scorching right now. No other platform has its mix of cultural cachet and daily traffic (Instagram has doubled its user base in the last two years, and posts on Instagram receive more engagement than on any other platform).  This means …

  • Success is written in the stars and creative brand consulting

    9.20.2018

    Can a business guarantee its own failure before it even opens? Absolutely. Poor planning and strategic misjudgments can end any prospect of success before the doors open. Yet more aesthetic decisions — such as designing a logo — can …

  • Play to win: Why an influencer outreach agency partners with gamers

    9.19.2018

    Think gamers are too niche of an audience for your business to pursue? Guess again. These days, virtually every household has a gamer, and most have more than one. Whether we are talking about die-hard gamers streaming their exploits on Twitch or …

  • Warm messages, cold devices: Branding authentic digital connections

    9.19.2018

    It is not difficult to understand why consumers respond to a personal connection, as the evidence is overwhelming. Consider the persistent power of word-of-mouth advertising, for example. Today’s companies can create an extraordinarily sophisticated …

  • Why the smartest brands pay attention to typeface

    9.16.2018

    When it comes to top brands, excellence filters all the way down to the details. No single element is unimportant enough to escape careful consideration — and that includes fonts. For brands that lack the resources or expertise to create stellar …

  • Want deeper insights into your attribution modeling? Ask a model

    9.16.2018

    Marketing used to be a lot simpler. Businesses had just a handful of channels to operate in, making assigning credit for purchases a fairly trivial task. These days, channels have proliferated and we have seen a vast increase in the number of …

  • How to leverage Alexa’s persistence capabilities to your advantage

    9.10.2018

    “Hey Alexa, what time is it?”, “What is in the news today?”, “What is the weather forecast for today?” The answers to these simple questions can help you jump start your day. But, what if you need Alexa to remember a more specific piece …

  • How an influencer agency connects you with industry trendsetters

    9.6.2018

    In the scary, dark, pre-internet days, pretty much all you had to rely on when choosing a product or service was what each company had to say about itself. Thankfully the internet is thriving and here to stay, plus there are better and more reliable …

  • Enhance your marketing strategy with display advertising services

    9.4.2018

    When used the right way, display advertising can deliver exceptional results, whether the goal is to raise awareness, capture leads, or drive sales. The key there is using the ads “the right way.” Too often, companies spend money on ads that don’t …

  • Leverage brand messaging services to increase email subscriptions

    9.2.2018

    People who are interested enough in your products or services to sign up to receive your emails are often just one small step from becoming customers (if they aren’t already). Consequently, the size of your email subscription list is a good measure …

  • You need more than a logo, you need a brand development company

    8.31.2018

    You’ve got a cool company name. You’ve got an eye-catching logo. From a branding perspective, your company is good to go, right? Not so fast! You’re only just getting started. Brand definition is about much more than a name and a logo. In fact, …