Today, voice assistants such as Siri and Alexa are used to fulfill basic office tasks such as document retrieval, typing and transcription. Saving even a few seconds during such common tasks can lead to significant productivity gains when taken to scale.

Voice Development Has Many Benefits for Your Marketing

One needs only look at the quickly escalating adoption of voice technology — and the laserlike focus on the development of such technology by Amazon, Apple, Facebook and Google, to understand the paradigm shift that’s underway. Research firm Gartner has estimated that 30-percent of our technology interactions will be voice-based by the end of 2018. As the technology matures and grows more powerful, we can expect this number to grow dramatically, as businesses and consumers seek to take advantage of the ease of use and efficiency offered by voice interactions. At some point in the not distant future, the frictionless nature of voice technology makes it destined to become the default means of tech communication — and this will transform the business landscape.

While voice may be the dominant form of technology interfacing in the near future, today it largely serves as a key supplementary technology. When deployed in appropriate areas and used within current technological limits, it can help reduce inefficiency, improve the customer experience and help businesses earn a decided competitive advantage.

Partnering with a third-party application developer is of the best ways for businesses to ensure that voice technology is leveraged to its full potential. These providers can develop industry-specific solutions that make voice technology more effective while improving the customer experience. By helping companies take full advantage of Amazon skill development and assisting with the formulation of a strategy for the deployment of voice technology, these providers serve as a trusted gateway into this exciting new business realm.

How Businesses Market Using Voice Assistants

Getting the most out of voice interactions demands a two-prong strategy. First, businesses need to play to the strength of voice assistants, they are remarkably good at what they do, yet it should still be understood that these are first-generation devices. Ensuring your dialogue with Alexa or Google Assistant has the requisite context clues and conversational relevance, for example, can make the process much more efficient.

Second, businesses will benefit from developing tailored use cases where voice technology can be effectively applied. Today, this goes well beyond simple tasks such as email dictation. Today, voice technology is used in myriad ways. For example, the Museum of Modern Art used voice technology to help visitors navigate their building by deploying Amazon Echos throughout the facility.

Visitors could ask Alexa about hours, restroom locations and even the theme or intent behind specific works of art. Voice technology is also deployed on a daily basis in more routine corporate settings, filling key tasks such as making warehouse operations more efficient by helping workers locate inventory.

The takeaway

As voice technology continues to mature — and businesses grow more creative with applications — we can expect it to grow from a key supplementary technology to a core part of business operations. Enterprises staying at the vanguard of new developments in this area are likely to reap profound competitive advantages.

At BIGEYE marketing agency, we help our corporate clients get the absolute most out of their marketing efforts every day. We provide market leading voice solutions supported by a sophisticated understanding of both the technology and our clients’ needs.

If you believe voice technology can better serve your business, please reach out for more information about how we can help.