Insights

Ecommerce PPC tactics for consumer brands in 2027: feeds, branded search, Performance Max, margin bidding and AI Overviews, with current data.

A Google Ads audit checklist for consumer brands: tracking, structure, search terms, Performance Max, feeds, bids and AI Overviews, in eight steps.

A retail media strategy for 2027 in eight steps, with Bigeye shopper research and current data on Amazon, Walmart, Instacart and measurement.

A CPG marketing strategy for 2027 in eight steps, with Bigeye shopper research and current data on private label, retail media, creators and AI search.

A food and beverage marketing strategy for 2027 in eight steps, with Bigeye shopper research and current data on private label, GLP-1 and retail media.

Brand architecture guide comparing masterbrand, endorsed, and house of brands to cut wasted spend and sharpen buyer choice.