Insights

Brand architecture guide comparing masterbrand, endorsed, and house of brands to cut wasted spend and sharpen buyer choice.

Pet influencer marketing works when brands buy intent, not reach. Small vet, training and breed creators plus reusable UGC are what drive sales.

Month three is the real test for pet subscription retention: early shipments cause churn - fix cadence and dose education, not discounts.

Optimize Chewy product pages for Autoship, clean attributes, and image-led trust to boost conversions and repeat revenue.

Amazon PPC for pet brands: separate intent, set bids by margin & reorder value, and stop wasted spend with a 90‑day audit.

Scent branding ties a signature scent to brand identity to lift recall, dwell time and conversions. Start with a sensory audit of your touchpoints.