Insights

CPG Marketing

Nov 3, 2026

Shopper marketing for CPG brands in 2027: seven steps across the shelf, product pages and retail media, with current FMI, NIQ and retailer data.

A small oak store shelf holding four blank packs, with a cream box on a terracotta plinth and a blank shelf tag on a dusty blue clip.

CPG Marketing

Nov 3, 2026

Shopper marketing for CPG brands in 2027: seven steps across the shelf, product pages and retail media, with current FMI, NIQ and retailer data.

A small oak store shelf holding four blank packs, with a cream box on a terracotta plinth and a blank shelf tag on a dusty blue clip.

Pet Industry

Oct 29, 2026

How pet brands should plan Amazon ads for 2027, aisle by aisle: reviews first, then search, subscriptions, Prime events and Prime Video.

Three blank cardboard canisters on an oak step pedestal beside a brass hourglass, for an article on Amazon advertising strategy for pet brands

Pet Industry

Oct 29, 2026

How pet brands should plan Amazon ads for 2027, aisle by aisle: reviews first, then search, subscriptions, Prime events and Prime Video.

Three blank cardboard canisters on an oak step pedestal beside a brass hourglass, for an article on Amazon advertising strategy for pet brands

CPG Marketing

Nov 3, 2026

Shopper marketing for CPG brands in 2027: seven steps across the shelf, product pages and retail media, with current FMI, NIQ and retailer data.

A small oak store shelf holding four blank packs, with a cream box on a terracotta plinth and a blank shelf tag on a dusty blue clip.

Pet Industry

Oct 29, 2026

How pet brands should plan Amazon ads for 2027, aisle by aisle: reviews first, then search, subscriptions, Prime events and Prime Video.

Three blank cardboard canisters on an oak step pedestal beside a brass hourglass, for an article on Amazon advertising strategy for pet brands

Pet Industry

Oct 29, 2026

What to put inside Amazon A+ content when nearly every pet best seller already has it: modules, comparison charts, video and Brand Stores.

Blank cream card panels laid out like a page layout on a terracotta plinth with one sage panel and a wooden ruler, for an article on Amazon A+ content for pet brands

Paid Media & Performance

Oct 23, 2026

How CPG brands should use Walmart Connect in 2027: budget, access, item pages, Sponsored Search, store ads, offsite media and measurement.

Paid Media & Performance

Oct 23, 2026

How CPG brands should use Walmart Connect in 2027: budget, access, item pages, Sponsored Search, store ads, offsite media and measurement.

Paid Media & Performance

Oct 23, 2026

How CPG brands should use Walmart Connect in 2027: budget, access, item pages, Sponsored Search, store ads, offsite media and measurement.

Paid Media & Performance

Oct 22, 2026

How consumer brands should split 2027 marketing dollars across brand, creative, paid media and retail media, with current budget data and eight steps.

Paid Media & Performance

Oct 22, 2026

How consumer brands should split 2027 marketing dollars across brand, creative, paid media and retail media, with current budget data and eight steps.

Pet Industry

Oct 22, 2026

How a pet brand should launch its first Amazon product in 2027: aisle choice, fee math, the page, first reviews, ads and repeat orders.

Pet Industry

Oct 22, 2026

How a pet brand should launch its first Amazon product in 2027: aisle choice, fee math, the page, first reviews, ads and repeat orders.

Paid Media & Performance

Oct 20, 2026

Ecommerce PPC tactics for consumer brands in 2027: feeds, branded search, Performance Max, margin bidding and AI Overviews, with current data.

Paid Media & Performance

Oct 20, 2026

Ecommerce PPC tactics for consumer brands in 2027: feeds, branded search, Performance Max, margin bidding and AI Overviews, with current data.

Featured

Featured

Featured

In Clear Focus Podcast

In Clear Focus Podcast

In Clear Focus Podcast

Podcast cover art for In Clear Focus episode AI Readiness and Human Judgement

Duration

/

27:55

IN CLEAR FOCUS: David Magrini explores the critical need for AI readiness. Discover why new tools require human judgment to fix experience debt.

Podcast cover art for In Clear Focus episode Expert Content for Strategic AI Research

Duration

/

32:13

Piers Fawkes, founder of PSFK and Fodda, on why AI answers race to the middle, how weak signals still give strategists an edge, and what context layers fix.

Nov 3, 2026

Podcast cover art for In Clear Focus episode The Future of Shopping

Duration

/

33:21

Retail technology author Miya Knights on "The Future of Shopping." Discover how clean data, AI, and retail media ensure brands remain selectable to consumers.

Podcast cover art for In Clear Focus episode The Tangible Brand

Branding & Creative

Oct 13, 2026

IN CLEAR FOCUS: Guest Betsy Davis of Sandy Alexander explores how phygital media unites print and digital to boost brand engagement and consumer response.

Duration

/

29:55

Podcast cover art for In Clear Focus episode Customer Passion

Business Growth

Oct 6, 2026

Guest Steven Van Belleghem discusses his new book, "Customer Passion: 101 Ways to Meet Customer Expectations and Stand Out" to help boost brand loyalty.

Duration

/

29:19

Podcast cover art for In Clear Focus episode Culture Stores

Industry Trends

Sep 29, 2026

Ibrahim and Koral Ibrahim, co-authors of "Culture Stores: Redefining the Shopping Space Through Connection to Community," explore the future of physical retail.

Duration

/

29:19

Podcast cover art for In Clear Focus episode Earned Media and AI Visibility

AI SEO & GEO

Sep 21, 2026

Brett Farmiloe, CEO of Featured, on earned media and AI visibility: why Featured acquired HARO and why human-written pitches win coverage.

Duration

/

26:55

Get Optics Delivered Monthly. Marketing Strategy and Consumer Insights for Leaders.

Get Optics Delivered Monthly. Marketing Strategy and Consumer Insights for Leaders.

Get Optics Delivered Monthly. Marketing Strategy and Consumer Insights for Leaders.

Perspective from a team that builds consumer brands for a living. Explore our thinking on creative strategy, media, consumer research, and the larger trends that matter to marketing leaders.

info@bigeyeagency.com

Optics Newsletter

Join 89,000 subscribers!

By signing up, you agree to our Privacy Policy

ยฉ 2026 Bigeye

Perspective from a team that builds consumer brands for a living. Explore our thinking on creative strategy, media, consumer research, and the larger trends that matter to marketing leaders.

info@bigeyeagency.com

Optics Newsletter

Join 89,000 subscribers!

By signing up, you agree to our Privacy Policy

ยฉ 2026 Bigeye

Perspective from a team that builds consumer brands for a living. Explore our thinking on creative strategy, media, consumer research, and the larger trends that matter to marketing leaders.

info@bigeyeagency.com

Optics Newsletter

Join 89,000 subscribers!

By signing up, you agree to our Privacy Policy

ยฉ 2026 Bigeye