Gain industry insights, tap into the latest trends, and learn about the latest marketing news.

Podcast

This week's guests, Paul Randle and Alexis Eyre, discuss their book, "Sustainable Marketing: The Industry's Role in a Sustainable Future." They explain why it's imperative for marketers to shift from a focus on revenues toward balancing commercial, societal, and environmental…

Whitney Dunlap-Fowler discusses cultural insights' in marketing, emphasizing multicultural understanding and AI's impact on consumer research.

Whitney Dunlap-Fowler discusses cultural insights' in marketing, emphasizing multicultural understanding and AI's impact on consumer research.

Guest Kim Lawton discusses marketing in regulated categories, her roles at Inspira and Enthuse, and aiding women entrepreneurs through the Enthuse Foundation.

Jarie Bolander discusses story-driven marketing, the power of narrative in business, and transitioning from engineering to entrepreneurship.

MIT's Jenny Li Fowler discusses social media management and her new book, "Organic Social Media," with top tips for social media strategy and content creation.

Melina Palmer discusses pricing psychology and her new book, 'The Truth About Pricing," exploring customer value, dynamic pricing, and low pricing pitfalls.

Julian Bleecker of Near Future Laboratory joins us for the second discussion about how Design Fiction can help us imagine harder and envision possible futures.

Julian Bleecker discusses the development Design Fiction, a practice he pioneered for imagining future scenarios through the creation of tangible artifacts.

Mark Shayler discusses his book, "You Can't Make Money from a Dead Planet" about profitable sustainability, the circular economy, and combating climate anxiety.

Jenni Romaniuk, Associate Director, the Ehrenberg-Bass Institute, discusses her book, Better Brand Health: Measures And Metrics For A 'How Brands Grow' World.

Carl Klevbo of MyTelescope on share of search as a metric to assess brand awareness, forecast market dynamics, and reflect the impact of brand-building media.

Research

Pets are now being seen as more a part of the family than they were before. There is an increase in the humanization of these animals whether it be toys made to mimic human products, owners purchasing pet insurance, or grooming made to be a spa experience. 

Today's shoppers are more informed, connected, and demanding than ever before. Even before the pandemic, with growing competition from e-commerce, traditional retailers faced declining footfall at shopping malls and lackluster sales within department stores.

Voted Number One Woman in Tech, Dr. Christine Bailey joins us to discuss topics from her new book, Customer Insight Strategies. Christine provides a practical framework for leveraging four types of data to help make marketing more remarkable, with case studies drawn from B2B and B2C brands.

An estimated $5 billion was spent in the US on Cannabidiol (CBD) products in 2019 - an eye-popping 706 percent increase over the previous year. That figure is set to grow to $24 billion by 2023. As an audience insights agency, we set out to understand this evolving market.

Voted Number One Woman in Tech, Dr. Christine Bailey joins us to discuss topics from her new book, Customer Insight Strategies. Christine provides a practical framework for leveraging four types of data to help make marketing more remarkable, with case studies drawn from B2B and B2C brands.

Insights

Marketing collateral gives property owners the means to communicate their brand messages and provide more information to potential customers. Think of print pieces like business cards, brochures, and floor plans. In contrast, digital collateral puts this messaging online, casting a much larger net than passing…

Even multifamily apartment complexes in high-demand areas generally experience lots of competition. Indeed, these complexes often offer similar rental rates, apartment sizes, and standard amenities. Savvy property managers can consider offering valuable and less-common amenities to stand out from the crowd of cookie-cutter apartments. Valuable amenities mean a complex…

Some people may picture assisted living or skilled nursing facilities when considering senior living communities. However, a new trend has emerged that appeals to younger and healthier members of the aging population.  This group doesn't consider itself frail or elderly.…

Prospective tenants can help inform housing choices by looking at overall and seasonal rent trends. Just as important, property managers and owners should look for trends that help them develop data-driven forecasts to inform business decisions. While many factors can…

Targeted marketing benefits businesses and the customers they want to reach. Marketers enjoy greater efficiency and higher ROIs. Thus, even smaller organizations can punch above their weight class to capture the attention of competitive markets, even when faced with more established competitors. …

May 2, 2023 BIGEYE www.bigeyeagency.com 407-839-8599 newbiz@bigeyeagency.com Orlando, FL - BIGEYE, one of the leading marketing and advertising agencies in Florida, announces the release of their new 2023 National Pet Owners Study. The study, conducted in late summer 2022, aimed…

Why should marketers make time to perform a social media audit? In general, any marketing activity that replaces guesswork with relevant data should provide opportunities to improve ROI. To answer this question, it also helps to understand the increasing importance…

Research suggests that consumers make most purchase decisions for consumer packaged goods while they're out shopping. Imagine customers viewing similar products from various brands on store shelves or in an eCommerce shop. Brand packaging that attracts attention and engages interest…

How to define product marketing  How do marketers define product marketing? That looks like an easy question about a standard job. Still, many people will offer different answers, and few can provide a succinct definition. For example, many descriptions center…

Sometimes, authors do a fabulous job of developing characters, and readers feel like they understand a fictional person's attitudes, motivations, and actions. If they could encounter this person in real life, avid readers believe they know what the character would…

Many of today's hottest brands began by marketing directly to customers instead of seeking retail intermediaries. Fast-growing brands like Misfits Market, Smile Direct Club, and Allbirds have benefited from DTC marketing advantages, including lower overhead, strong customer relationships, and a…

We found out everything you wanted to know about the makes the Rocket City so great to live in from the people that call it home. Download our Huntsville, AL Research Report to review all of the details.

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