Create something wonderful.

From emerging startups to established brands, we’re an advertising agency setting ideas into action using a blend of traditional and digital media in order to make brands better and clients prouder.

Reaching the right people,

in the right place,

at the right time.®

Consumers interact with media in more places, across more devices, and at more times than ever before. A multi-platform approach is essential to developing an action-generating connection with a consumer.

Using data, we can forecast when certain audiences will use specific media devices or be exposed to traditional media throughout their day. We then use those insights to develop finely-tuned, memorable creative with a consistent look and customized message that engages and encourages action. Consumers aren’t one-size-fits-all. Recognizing this fact and pairing it with the ability to be nimble and strategic allows our team to respond quickly, precisely, and efficiently to customers’ evolving motivations.

  • GEN Z
  • MILLENNIALS
  • GEN X
  • BABY BOOMERS

Baby Boomers

John, Age 53-71

John is one year shy of retirement from his job of 35 years. He and his wife are looking forward to a life of leisure now that their three children are grown. They love to spoil their small grandchildren and show no signs of slowing down anytime soon.

They enjoy playing golf together, dining out with friends, and relaxing at home with a good bottle of wine and their favorite newspaper.

He is planning a surprise trip to Europe for his wife’s 60th birthday next month.

7:00 a.m.

The day begins with breakfast and radio-based news from NPR or BBC World News. But politics isn’t all they’re interested in—entertainment news is the top searched-for content of Baby Boomers. The emotional pull from radio advertising is likely to connect with their nostalgic ways.

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76% of Boomers are newspaper readers.

9:00 a.m.

Radio waves give way to the crinkle and ink of newspapers. Statistics note that Boomers devote 2.87 hours weekly to perusing newspapers and magazines making print advertisements a perfect venue to reach Boomers.

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11:00 a.m.

It’s not all radio and print in a Boomer’s world. Facebook is a source of valued connection with friends and family both near and far, and Boomers love to share content. Reviews from fellow Facebook friends help influence their next purchasing decision or vacation destination.

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3:00 p.m.

Baby Boomers are regarded as the most valuable generation, and that’s good news because these people love to shop. Boomer’s, in general, expect quality and are easily persuaded with eloquent packaging design and store branding that promotes luxury.

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Boomers are the largest consumer generation.

6:00 p.m.

It’s safe to call Boomers true foodies. This age group loves to go out to eat—more than any other generation. Dinner time is about comfort and customer service, as well as wine. Boomers restaurant choices are often swayed by loyalty programs and coupons.

75% will purchase something using a coupon or rewards card.

9:00 p.m.

To wind down their night, Baby Boomers enjoy watching cable TV: News, cooking shows, European travel, and golf are all likely to be part of their TV content. Boomer’s can be enticed for spontaneous purchases by infomercials, which most typically aire on niche TV channels and run late into the night.

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Generation X

Heather, Age 37-52

Heather is busy balancing her professional obligations with her family commitments at home. She and her husband recently purchased a new home due to a lack of space in their urban condo and, of equal importance, for their children to be in a better school district, even though it means being a little further away from their jobs in the city.

Life outside of work is all about convenience for Heather and her husband, but they also expect quality in their purchase decisions that can hold up to their very active lifestyle.

Staying young at heart, and body, are very important to her so she keeps health and fitness as a top priority.

7:00 a.m.

After a hectic morning getting the whole family ready for the day, Gen X’ers prefer the convenient route to work through public transportation. Subway advertisements surround them on their commute and are ever changing to demand their attention.

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10:00 a.m.

Professional life is all about making the right connections. Career focused social networking sites like LinkedIn keep successful Gen X’ers connected with the right people and informed of important news in their industry.

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12:00 p.m.

Lunch is the perfect time for Gen X’ers to take a moment for themselves. They read blogs more than any other age group and care very much about their health, so a well-executed Google Display Ad on a fitness or lifestyle blog is likely to catch their eye.

86% of Gen X’ers check the mail every day.

6:00 p.m.

It’s been a long day. Checking the mail right when they get home is a good distraction from work and a way to reset their minds. Gen X’ers may use the latest coupon they received in the mail to apply a discount on a Blue Apron delivery and try their hand in the kitchen.

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8:00 p.m.

Fridays are the best nights to hire a sitter and relax at the movie theater. They’ll probably get there early for a good seat, providing the perfect opportunity for exposure to cinema advertising.

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84% of Gen X’ers use at least two devices at a time.

10:00 p.m.

As Gen X’ers wind down for the day, they’re catching up on the latest finance or news article via Twitter, while of course running into a sponsored tweet here and there. They will likely be checking their wearable tech stats for the day as well and have background noise from the TV.

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Millennials

Austin, Age 20-36

Austin is smart, stylish, and personable. He enjoys the conveniences of city life, especially being able to walk or bike to work. He also values an environment where he can leave the stress of the work week behind.

A trip with friends for outdoor recreation and adventure is right up his alley. They’d probably find the perfect place to crash using Airbnb. In fact, the whole trip and travel itinerary would be planned online.

He appreciates quality and craftsmanship and loves trying out new gadgets in tech.

Millennials listen to radio more than Gen X’ers or Baby Boomers.

7:00 a.m.

Early morning Internet radio ads are sure to get the attention of Millennials since they begin their day streaming podcasts and music wirelessly through Spotify and Pandora.

Pandora LogoSpotify Logo

10:00 a.m.

During a break in the busy workday, Millennials will check their phones and often see multiple group text messages coming through. A video link from YouTube may get a laughing emoji response before jumping back into work mode.

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12:00 p.m.

Knee deep in work and meetings, there’s no time for long lunches. Apps like Uber Eats and Yelp give convenience and direction to Millennial's lunch choices. Geofencing advertising pick up precise location that help inspire the decision making.

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6:00 p.m.

A unique happy hour with craft beer tasting is worth skipping the gym for. The brewery’s community board is filled with eye catching posters of local events around town that lend to quick website visits and instant online ticket transactions.

Millennials comprise over 50% of all respondents who plan to make an online purchase.

8:00 p.m.

It seems that Millennials enjoy time away from the screen occasionally. In fact, they are actually stronger print magazine readers than Baby Boomers. After a long day, the Millennial will flip through their favorite magazine and glance at brilliant and memorable print advertisements.

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Peak TV viewing time for Millennials is from 10:00 p.m. to 4:00 a.m.

10:00 p.m.

Time to turn on AppleTV, pull up the Netflix app and watch the first episode of the new series seen in the Rolling Stone or Marie Claire magazine they were reading earlier—after checking for positive reviews online.

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Gen Z

Emma, Age 3-21

Warn the town - Emma just got her driver’s permit! A sophomore in high school, she’s a starting forward on her school’s soccer team and loves her job at a local ice cream shop. She spends her spare time hanging out with friends, and volunteering with the local pet shelter.

Since she’s a digital native, Emma is basically tech support at home for her parents and sometimes even her older brother. She’d tell you her mom is more obsessed with Facebook than she is, but she’s never too far from her own phone.

Emma is planning to go to college near home, and has dreams of owning her own veterinary practice one day. Emma is the poster child for Gen Z.

88% of Gen Z use Instagram & Snapchat

8:00 a.m.

As soon as the alarm goes off, Gen Z's check their phone to see what they missed while they were sleeping. A quick check in on Snapchat and Instagram help Gen Z's feel caught up, along with a glance at the weather to see how they should plan out their day. Gen Z’s start their day on their devices, which is why mobile advertising in the early morning dayparts is a great way to catch their attention.

10:00 a.m.

Gen Z’s are growing up in an on demand environment, and stream nearly all of their content. As soon as they get in the car they are streaming their favorite songs over bluetooth. And because many of them live with Gen X parents, they have access to a ton of streaming options and subscriptions.

Gen Z is
estimated to
generate $44
million in annual
spending.

1:00 p.m.

After a busy morning, Gen Z's will grab lunch with their parents. They are browsing Amazon and spot a new pair of shoes a friend recently recommended. With the click of a button the shoes are already on the way home before the food is on the table. While they’re waiting, Gen Z scans YouTube and finds a funny new video to share with a couple friends. Gen Z's influence a lot of purchasing decisions in their households, and tend to trust peer reviews over straightforward advertising.

4:00 p.m.

To wind down the day, Gen Z's binge watch with streaming services like Netflix and Hulu. When Gen Z's get bored during slow points in the show, they’ll check Musical.ly and get a couple laughs at a video a friend posted or maybe even read the latest edition of Teen Vogue magazine on the app.

96% of Gen Z
own a smartphone

8:00 p.m.

Out for the night with some friends, Gen Z's stay in touch with their parents with a couple quick emoji texts to check-in. While they’d rather save than spend, Gen Z's are likely to have a job, and a little spare cash for entertainment.

10:00 p.m.

Time to turn on AppleTV, pull up the Netflix app and watch the first episode of the new series seen in the Rolling Stone or Marie Claire magazine they were reading earlier—after checking for positive reviews online.

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Let's get started!

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