From startups to established brands, BIGEYE puts ideas into action using a blend of traditional and digital media in order to make brands better and clients prouder.
Less management. More partnership. We wear many hats: Friend. Counsel. Ambassador. Producer. Builder. Part CMO... And of course, partner.
All the right resources, right here in house. We can truly be multi-platform thanks to our people: Multi-talented abilities, diverse backgrounds, and areas of expertise that span various forms of media.
Thoughtful content backed by strategy, made interesting and memorable through our award- winning creativity.
We value the insights of results when the platform allows. Using a variety of tools, we're able to modify campaigns swiftly in order to positively impact ROI.
At BIGEYE we believe that by having research to back-up your marketing decisions, you can optimize your brand strategy choices and minimize your risk for failure. As a marketing research agency we help clients to refocus on the consumer, increase efficiencies, identify growth opportunities, stay relevant, and orient strategies toward the future.
Consumers interact with media in more places, across more devices, and at more times than ever before. A multi-platform approach is essential to developing an action-generating connection with a consumer. Using data, we can accurately forecast when audiences will use specific media devices or be exposed to traditional media. Consumers aren't one-size-fits-all. Recognizing this fact and pairing it with the ability to be nimble and strategic allows our team to respond quickly, precisely, and efficiently.
John, Age 53-71
John is one year shy of retirement from his job of 35 years. He and his wife are looking forward to a life of leisure now that their three children are grown. They love to spoil their small grandchildren and show no signs of slowing down anytime soon.
They enjoy playing golf together, dining out with friends, and relaxing at home with a good bottle of wine and their favorite newspaper.
He is planning a surprise trip to Europe for his wife’s 60th birthday next month.
76% of Boomers are newspaper readers.
Radio waves give way to the crinkle and ink of newspapers. Statistics note that Boomers devote 2.87 hours weekly to perusing newspapers and magazines making print advertisements a perfect venue to reach Boomers.
It’s not all radio and print in a Boomer’s world. Facebook is a source of valued connection with friends and family both near and far, and Boomers love to share content. Reviews from fellow Facebook friends help influence their next purchasing decision or vacation destination.
Baby Boomers are regarded as the most valuable generation, and that’s good news because these people love to shop. Boomer’s, in general, expect quality and are easily persuaded with eloquent packaging design and store branding that promotes luxury.
Boomers are the largest consumer generation.
It’s safe to call Boomers true foodies. This age group loves to go out to eat—more than any other generation. Dinner time is about comfort and customer service, as well as wine. Boomers restaurant choices are often swayed by loyalty programs and coupons.
75% will purchase something using a coupon or rewards card.
To wind down their night, Baby Boomers enjoy watching cable TV: News, cooking shows, European travel, and golf are all likely to be part of their TV content. Boomer’s can be enticed for spontaneous purchases by infomercials, which most typically aire on niche TV channels and run late into the night.
Heather, Age 37-52
Heather is busy balancing her professional obligations with her family commitments at home. She and her husband recently purchased a new home due to a lack of space in their urban condo and, of equal importance, for their children to be in a better school district, even though it means being a little further away from their jobs in the city.
Life outside of work is all about convenience for Heather and her husband, but they also expect quality in their purchase decisions that can hold up to their very active lifestyle.
Staying young at heart, and body, are very important to her so she keeps health and fitness as a top priority.
After a hectic morning getting the whole family ready for the day, Gen X’ers prefer the convenient route to work through public transportation. Subway advertisements surround them on their commute and are ever changing to demand their attention.
Professional life is all about making the right connections. Career focused social platforms like LinkedIn keep successful Gen X’ers connected with the right people and informed of important news in their industry.
86% of Gen X’ers check the mail every day.
It’s been a long day. Checking the mail right when they get home is a good distraction from work and a way to reset their minds. Gen X’ers may use the latest coupon they received in the mail to apply a discount on a Blue Apron delivery and try their hand in the kitchen.
Fridays are the best nights to hire a sitter and relax at the movie theater. They’ll probably get there early for a good seat, providing the perfect opportunity for exposure to cinema advertising.
84% of Gen X’ers use at least two devices at a time.
As Gen X’ers wind down for the day, they’re catching up on the latest finance or news article via Twitter, while of course running into a promoted Tweet here and there. They will likely be checking their wearable tech stats for the day as well and have background noise from the TV.
Austin, Age 20-36
Austin is smart, stylish, and personable. He enjoys the conveniences of city life, especially being able to walk or bike to work. He also values an environment where he can leave the stress of the work week behind.
A trip with friends for outdoor recreation and adventure is right up his alley. They’d probably find the perfect place to crash using Airbnb. In fact, the whole trip and travel itinerary would be planned online.
He appreciates quality and craftsmanship and loves trying out new gadgets in tech.
Millennials listen to radio more than Gen X’ers or Baby Boomers.
Early morning digital radio commercials are sure to get the attention of Millennials since they begin their day streaming podcasts and music wirelessly through Spotify and Pandora.
Knee deep in work and meetings, there’s no time for long lunches. Apps like Uber Eats and Yelp give convenience and direction to Millennial's lunch choices. Geofencing digital ads pick up precise location that help inspire the decision making.
A unique happy hour with craft beer tasting is worth skipping the gym for. The brewery’s community board is filled with eye catching posters of local events around town that lend to quick visits to the website and instant online ticket transactions.
Millennials comprise over 50% of all respondents who plan to make an online purchase.
It seems that Millennials enjoy time away from the screen occasionally. In fact, they are actually stronger print magazine readers than Baby Boomers. After a long day, the Millennial will flip through their favorite magazine and glance at brilliant and memorable print advertisements.
Peak TV viewing time for Millennials is from 10:00 p.m. to 4:00 a.m.
Time to turn on AppleTV, pull up the Netflix app and watch the first episode of the new series seen in the Rolling Stone or Marie Claire magazine they were reading earlier—after checking for positive reviews online.
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